Establishing Strategic Alliances & Competitive Intelligence

Many webmasters spend considerable time optimizing their sites for search engines in the mistaken belief that search engines will generate the most traffic for their time and money. While this is an efficient use of time, when coupled with a link building campaign and some competitive intelligence work, any webmaster can triple or even quadruple the amount of traffic generated.

Establishing Strategic Alliances

Link development is inextricably linked to search engine optimization. As a result, many webmasters overlook link building as a strategy distinct from search engine optimization. Link building strategically can drive a significant amount of targeted, high-quality traffic to your website. There are three effective strategies for obtaining high-quality links. Each method gains in strength.

The first method is straightforward and simple to implement.

You surf the web for sites that you enjoy and believe will appeal to your visitors, and you request a link. While it is beneficial to provide a reciprocal link in exchange, it is not always necessary.

To obtain results, you must send your request to approximately ten sites for every positive response you receive. These odds will improve as you gain experience. As a result, anticipate some work. The results will be well worth the effort.

Please Note: When contacting the webmaster of a prospective website, ensure that you send a relevant link request that is personalized. Inform them that you visited their site and explain why a link would be beneficial. A few link building software programs are capable of sending spam to webmasters. You want to ensure that your email is genuine. Link building is a legitimate marketing strategy that, when used ethically, has the potential to have a significant impact on your bottom line. It is worthwhile to take the time to do it properly.

The second link strategy is equally effective.

Additionally, it is straightforward. Submit articles to free content sites and for inclusion in the ezines of other websites. These free content websites will publish your articles and make them available to webmasters for reprint on their websites and newsletters. This is an outstanding strategy. You are not even required to write the articles; all you need to do is obtain one. You can employ the services of a ghostwriter or a guest writer. The critical point is that each article includes a resource box with your website’s name and a link. Reprints of the article are permitted only if they include the resource box. If your subject is popular, your article and link may be published on thousands of websites through this method.

And let us not forget about targeted traffic. If you sell fly fishing rods to an upscale audience, you can write an article for that audience, and the article’s nature will ensure that it is picked up by websites that cater to your target audience. They will read your article and then follow the link to your website. This is targeted traffic of the highest caliber.

As you probably already know, links are beneficial for your search engine rankings. Your article’s link is surrounded by your site’s keywords. The article will populate search engines, and the links to your site will contribute to your page’s page rank. Everything is fine.

The third strategy has existed since the dawn of the internet.

It is to make posts to discussion forums and newsgroups. It is simple and enjoyable, and the links are valid and carry a lot of weight. The search engines place a high premium on forum post links. Indeed, the most effective method of submitting your website to search engines is to post a link to it in a popular forum. Within 72 hours, the forum will be spidered, and your site will automatically begin the submission process.

Maintain a focus on the topic and be candid in your posts here as well. You can purchase a spam poster and automatically post to ten thousand forums, but this is the oldest trick in the book and will get you into a lot of trouble. This is not prudent business. Locate and participate in forums that interest you. That is all.

If you are interested in learning more about article distribution, the following two links will assist you. The first link is to an ezine article submission program, and the second link is to an article directory submission program.

Intelligence Competitor

Competitive Intelligence will significantly boost the effectiveness of your link building campaign.

Would not it be nice to know which links lead to your competitor’s website? Would not it be nice to know which websites drove the most traffic to your competitors? Consider the keywords that drive traffic to your competitors’ websites. There are several ways to ascertain this.

A little knowledge can be lethal. A great deal of knowledge has the potential to be explosive. You have a choice here. There are two approaches. Both methods are effective at identifying links to other websites and allowing you to target them. The first method will get you started, while the second method will provide you with a significant advantage.

The first method is completely free and simple.

Install the Google toolbar. Once installed, a link labeled “Backward Links” will appear. Now navigate to a website relevant to your target market and click on the “Backwards Links” toolbar link. Google will display a list of websites that link to the one you are currently viewing. This is an excellent starting point for your link building campaign.

While working on this list of websites, you can start another. As you browse the websites, keep an eye out for a link directory. Occasionally, you will come across a website that includes an industry directory or a resource page with links to related websites. This is another excellent list to work on. This method will generate a large number of high-quality links and direct visitors to your website who are specifically looking for what you have to offer. If you are selective about the sites to which you send requests, you will develop a network of high-quality sites that will send you targeted visitors.

The second approach is to make use of competitive intelligence tools.

Would you like to learn which websites are driving traffic to your competitor’s pages, including the search engines and the search terms used? Competitive intelligence tools enable you to monitor your competitors’ websites and determine their primary sources of traffic. By utilizing these tools, you can optimize your time by focusing on high-quality websites. It is simple to see the value in this. Knowing which sites to target is extremely valuable information.

Link building based on competitive intelligence should be viewed as a critical component of your ongoing marketing efforts. It should not be a quick test that is discarded because the return on investment is not immediate. It works and will continue to grow over time. It is one of the most cost-effective marketing investments you can make for your website. If done properly, you may find it more effective and deserving of your time and attention six months from now than search engine optimization or any other online marketing method. There will be no overnight success here, but many of us will settle for success, even if it takes six months.

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