Email marketing the easy way

Email marketing the easy way

What is email marketing?

Email marketing is sending emails to customers to let them know about new products, events, and services.

Essentially, email marketing is a targeted mass mailing done via email. Email marketing is a useful marketing tool because it can be used to market your services, introduce new products and services, keep your clients informed, and more. As long as you respect some unwritten rules and as long as the list of emails you use is known as ‘targeted’, all of the activities described earlier are absolutely legitimate business efforts.

If you do any of the above, you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yup, it’s that simple to be called a spammer, and almost impossible to escape.
Once your message is considered unsolicited, you will be listed next to those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).

Why risk it?

Direct marketing is usually a lot more expensive than opting in to email ads. Printing, envelopes, and postage all add up. Direct sales require paying commissions. Telemarketing can produce expensive long-distance phone bills, and these often produce little, as people become increasingly bloodthirsty toward the other end of the “cold call.”

Using my personal email and my company’s mail server are also good options.

in the early days of email marketing, that’s exactly what people did. Gathering all their emails into a spreadsheet, loading a mail merging program, and connecting it to their corporate mail system resulted in thousands of emails disappearing.

It is possible today, but let me walk you through a few possibilities:

a huge number of emails were generated and sent by a server located near you (yep, they can do that). They’ve assembled a list of the most dangerous threats to human life and are labeling the most severe offenders as terrorists. The nice corporate people you were thanking are being constantly yelled at by angry users who get emails with naked people. Yeah – Mel, their IT guy has decided to install an anti-spam system that links to that not-for-database profit’s of known spammers and blocks your emails. If your emails are being blocked as well as your company, your IT folks will go crazy and probably get fired.

Fairly average. Another possibility is that you will have to build an opt-in / opt-out system, in some states there are laws that require you to make it simple for your audience to unsubscribe, and formatting your emails can be challenging.

Lastly, managing lists, sending emails, and subscribing and unsubscribing people is tedious and exasperating. Only by doing it with maximum automation, or, better still – outsource to a company that does it properly.

I promote the “do it in-house” concept, and I am not big on outsourcing. I recommend you do not do mass mailing. Let the pros handle it.

You should be concerned about cost, as the fee you pay for email marketing services will still be cheaper than the traditional options and because you will be able to reach a much larger audience, faster (practically instantly).

How to find an email marketing firm?

Unsubscribing yourself and subscribing again

Most email marketing companies provide you with HTML code you can paste into your website to set up a subscription form. Unsubscribing or updating your contact information is made simple with the assistance of a bottom-of-every-email link.

Personalization of emails

Many email marketing services enable you to use mail merge capabilities to personalize each email you send. Custom fields like first name and last name are a part of better services.

Bounceback email treatment

For bounces, email addresses that no longer exist or have been blocked are used. Your message has not been received. All email list management software is able to handle subscribe and unsubscribe requests and send out messages, but bounceback email handling is required if your list contains a large number of email addresses. Ideally, your email software should be able to handle your bounces. Whenever a bounceback is received, the software records the address and sends an email to the dead address list if another bounceback is received.

Because of this removal capability, if you continually send emails with bounces, you could be flagged as a spammer. Avoiding this is a must.

HTML email

It has been possible to send HTML emails for a long time. With most email marketing companies, you can send graphics and formatted text messages. You should definitely look for this.

However, not all of your users have the ability to view HTML emails. The typical range is 10-20%. Instead, they might only see a long jumble of meaningless code. You have a 10-20% open rate on your emails because of the common use of email list management tools.

Look for companies that send out email via multi-part MIME. When you send an HTML email in multi-part MIME, non-HTML capable recipients will receive the email in plain text.

Email marketing tips that are truly effective

The vast majority of recent research shows the advantages of email marketing for businesses: low costs, high conversion rates, and detailed tracking. However, email marketing is starting to be used in non-spam purposes. The growth in consumers’ ability to spot spam has caused many more people to accept permission-based email marketing as a superior alternative to direct mail.

The best news is that, on average, 78% of e-mails given permission by the sender are opened.

Jupiter Research claims Effortless email marketing drives 9x the revenue and 18x the profit for broadcast mailing. Business emails are both art and science. Please review the following factors, possible problems, and potential solutions:

Spam! Spam! Spam! No Viagra for me!

62% of the emails a person receives each week are spam. The industries are universally distrusted. However, bulk mail folders and spam filters help the customers feel more at ease about the perils of spam.

As a permission-based email marketer, what can you do? Just a reminder to add you to your safe senders list. Make sure your email marketing service provider has a good relationship with ISPs. So your email marketing campaigns will go into your subscribers’ inboxes, not their junk mail folders. Choose email marketing software that follows the guidelines of Can-Spam, and which has strict anti-spam policies.

What is wrong with my emails?

A growing concern among email marketers is that many companies and web-based email providers are blocking graphics to combat spam. Only 40% of email marketing messages delivered to inboxes are successfully delivered.

So, what do we do? Your sent email campaigns are publicly published in a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). Technology allows you to track users’ actions even if they are on a secure web page and reading your email campaign.

One size does not fit all when using email in the business world.

72% more likely to respond to a business email if its content was tailored to their interests. That number demonstrates the critical need for giving users control over which business e-mails they receive. In the study, the most popular interests are coupons and household goods.

Coupons cannot be used unless the email is opened. The most compelling reason for opening a business email is the sender’s name in the “from” field. This is important because your company name should be clearly displayed. A huge factor is the “subject” line. Free shipping offers and new product announcements are considered the most compelling subject lines.

Conversion and click-through.

Your email was opened, and the content was read. Great. Where’s the promotion? Here’s good news. First, consumers are more and more likely to purchase from a business via email. 30% of the DoubleClick users made a purchase because of a link in an email. Another 42% clicked on an email link to learn more, then purchased the product later. Additionally, couponing is expanding online, with 73% of consumers having done an online couponing transaction, and 59% having done one off-line.

The top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers, and sporting goods. Anecdotal evidence shows that 71% to 80% of recipients purchase a product due to an email campaign.

Don’t be stressed if your company doesn’t match one of those industries. Conversions for email marketing are on the rise across the board. The average click-to-purchase rate has nearly tripled and the average orders-per-email-delivered rate has almost doubled in the last year.

Stats tracking, Who are my real customers?

Businesses that neglect their email marketing are getting left behind by the competition. If your business email services do not provide real-time tracking, you’re getting a raw deal. Real-time tracking is now a standard, and it’s essential, as it lets you watch your campaigns, links, and conversions in real time. Studying your customers will help your communications efforts, and each campaign outdoes the last one (several email service providers also let you compare the performance of your campaigns).

However, many marketers remain unaware. According to a recent study, 5% of marketers are very confident in their online marketing measurement, while 26% admit they’re “flying blind.” WebTrends indicates that confidence in measurement results is low because there is still so much work to be done.

Blind e-mail marketing gets you nowhere. Follow these essential rules of play, and you will see the same major results in the online and offline business world.

Using email for search engines

E-mail marketing can make you imagine unsolicited e-mails offering penis enlargement pills, Viagra, various stock offerings, and breast augmentation. Although these emails are known as “spam”, email marketing as a tool has all but disappeared as a result. Nevertheless, e-mail is a powerful communication tool when sent to individuals who have opted in or have a direct interest in the information. Not sending emails via online marketing is absurd. It is absolutely imperative that you adhere to the rules of the game, which means that you must not indiscriminately send e-mails to databases you have neither developed on your own, nor purchased from reputable opt-in list brokers.

E-effectiveness mail’s in marketing can be further divided into five components. Are:

1. Database

Once you’ve determined that you want to use email marketing, you should decide to whom you’ll send your messages. List purchases should be based on your understanding of your target market and who are your most likely customers. Some list brokers can accumulate lists based on demographic information, and some can supply names in response to offer emails. The narrower the group of recipients, the better the response rate will be. It is another effective approach to generate a decent email list. The e-mail addresses you collect will prove to be a considerable marketing asset, as they represent customers who have already bought from you and presumably have an interest in what you sell. you can compile your list at your office and on your website by providing interested people with the opportunity to sign up (which feature special offers and new product announcements).

2. Content

Your e-mails should be designed to meet the needs of your audience. You can use your e-mails to post new products or make special offers. Discuss new developments in your market, organize special events, or make observations (based on the type of relationship you have with customers and the type of business you have). Email content should be concise, well-written, and engaging. You should aim to get the reader to your website, where the information or offer you are providing continues.

3. Format

When sending e-mails, there are two options and the method used depends on the contents of the email and how you want to present it. HTML-formatted emails look like web pages and allow for graphics. People without their e-mail program set to receive HTML e-mails won’t receive the content. Short e-mail messages are good for conveying information and can keep your message concise and to the point. Using a link in an e-mail can take the reader to your website where they can view more information in HTML format.

4. Test

It is recommended that you first test your message with a number of smaller groups to be certain that what you are saying is well received and that the response rates you anticipate are met. The tests allow you to adjust in advance before going live. It will help you avoid making any large scale errors while sharpening your message. Test random selections from the lists you intend to use to get representative samples.
monitoring

5. Tracking

With email marketing, you can track your marketing program in ways that traditional marketing does not allow. It will tell you how many people opened your message and how many of them responded to your offer. This tracking enables you to analyze both the quality of the program and how to make it better.
e-mail marketing is inexpensive and flexible, but you should avoid sending so many emails that your recipients will become overwhelmed (and therefore ignoring what you send).

E-mail marketing can be used as part of your overall integrated marketing strategy.

Email Marketing Metrics: How Important Are They?

 

One of the most significant advantages of email marketing is that it provides measurable metrics. To run a successful email marketing campaign, you must monitor and comprehend email statistics such as open rate, click-through rate (CTR), bounce rate, and so on. Understanding these metrics will help you improve your email marketing campaign and get better results.

1. The following are the basic email metrics that should be evaluated in each email campaign:

The total number of emails opened (in HTML format) divided by the total number of emails delivered/distributed is the open rate.

CTR (Click-Thru Rate)

– the number of unique clicks on links in an email divided by the number of emails opened. It essentially means how many people responded to your email.

Bounce Rate

– the total number of emails that were not delivered and were returned. The email was rejected for a variety of reasons, including the email address no longer being valid, a server filtering the email out, or the recipient’s mailbox being full and over quota.

More advanced statistics can be measured based on your specific email marketing campaign objectives, such as:

– The number of emails opened by region/country
– The number of click-throughs by region/country
– Sales per region/country/referring URL – Conversion (Click to Sales) Rate – Total Revenue per campaign – Return on Investment (ROI) per campaign

2. What metrics should you pay attention to?

This is entirely dependent on the goals of your campaign. To some extent, open rate is an important indicator; however, to get a more complete picture of your campaign’s performance, it should be analyzed in conjunction with other metrics such as click through rate (CTR) and click to action rate (conversion rate).

What is the reason for this? Because CTR and conversion rate can tell you how many recipients took the desired action, such as purchasing your product, signing up for your newsletter, downloading the whitepaper, and so on. The open rate, on the other hand, only tells you how many people read your email. To determine the effectiveness of your message, you must look beyond the open rate and down to the action level.

3. How can I increase the Click-Through Rate (CTR)?

Savvy email marketers want to know not only how many people opened and read the email, but also how many people clicked through (measured by CTR), and they want this number to be as high as possible. There are a few key points in each email that you should review because they have a significant impact on the open rate and CTR. They are as follows:

Subject Line and Greeting:

Create an eye-catching subject line. The subject line is one of the most important factors that can influence the success of your email campaign. Please, however, do not over-optimize your subject line; otherwise, it may appear to be spam email, and the client may delete it without opening it. Keep the subject line brief and to the point, and if possible, address the subscriber by name.

Enticing offer:

From the first paragraph, it should be clear what you offer, as well as why the offer is important to the recipient and how he or she can benefit from it. The first paragraph should catch the reader’s attention, so don’t make it too long. Include your offer at the top of your email and make it appealing to the recipient (discount and free offers usually make users to click).

Call-to-action:

Include a “call-to-action” button or link to direct the user to click for more information.

The Spam problem:

The “Spam” problem can have a significant impact on your successful open rate. The majority of ISPs and hosting companies have implemented a “spam filter” to filter out suspected spam emails. Please avoid using commonly suspected spam words such as “free offer,” “money,” “30-day guarantee,” and “free trial.”

Message Design and Structure:

When you have a long message, try to include interactive links so that people can get more information from your website. Furthermore, very few people read the email word for word; instead, most readers scan the message to see what’s in it for them. Keep this in mind as you structure your email – use headings to separate the message and bullets to make it easier for the reader to see the listed features or benefits.

Today’s readers are busy, and it usually takes them only a few seconds to decide whether to read or delete your message. So, carefully craft your message and keep an eye on your email statistics to see what works best for your company.

How to Create a Profitable Opt-In List in a Short Period of Time

The paragraphs that follow summarize the work of opt-in list experts who are well-versed in all aspects of opt-in lists. Follow their advice to avoid any surprises on your opt-in list.

You finally realize the importance of having a good opt-in list. You finally decide to have your own opt-in list after reading countless articles, seeking expert advice, and reading many success stories of people making a small fortune with them. Then it happens: you think you know everything there is to know about opt-in lists and have followed all of their advice to the letter, but you still haven’t made a profit.

You might even be losing money. You may have hired writers to assist you, or you may have incurred some expenses; however, even if you have a large list, if only a small percentage of them purchases from you, you are still losing money. When you look at your statistics and sales figures after a few months, you’ll realize that.

So, what could possibly have gone wrong? Why did others succeed where you failed? The most common error is that you jumped right in. You chose a topic that you believe will be popular and profitable. This is simply not the case. Just because you wrote people from the list doesn’t mean they’ll buy right away.

For those who have started an opt-in list and failed, I will offer more advice on how to revitalize your failed venture. Here are three quick and easy ways to build a profitable opt-in list for those just getting started.

1) First and foremost, earn your customers’ trust in you and your products.

Simply launching your opt-in list will not make you an expert or a credible seller. Before you start an opt-in list, write a lot of articles. Write about a topic that you are familiar with and have begun and used for your website. Try to put forums first in order to learn about your customers’ wants and needs and then target those wants and needs.

Participate in forums from other websites as well. Expert advice and recommendations should be provided. You will be able to start your own opt-in list once you have gained the trust of others. You can also form a foundation with other forum members. You can invite them to join your mailing list. Friends are always excellent customers. Set up a link to your website so that they can learn more about your company.

Don’t be discouraged if you’re perplexed by what you’ve read so far. By the end, everything should be crystal clear.

The unmistakable truth is that money will only come in if your customers and subscribers believe and trust you. They want a product or service that will provide a good return on their investment. People who don’t know you are unlikely to buy something based on your recommendation.

2) Discover a product or service that people want and require.

Although it may not be your strong suit, if you provide a service and product that you have thoroughly researched and learned about, you can carry it on. Invest your time, effort, and money in something that you can sell as well as something that buyers or subscribers to your opt-in list can use.

While it is true that it is best to sell something that you are passionate about, there aren’t many people who share your passion if you decide to sell something that isn’t widely popular or profitable. If you conduct thorough research, you will reap the benefits. Provide your subscribers with promotional materials that they can use and distribute.

3) Make friends with other people on your opt-in list.

This is primarily advantageous, especially if the person has already established a successful opt-in list. These are individuals who have prior experience in this field, and experience is still the best teacher. While there are many articles on the internet that you can use, nothing beats getting a firsthand account from someone you trust.

Because they have gone through it, experienced opt-in list users will be able to tell you what to do and what not to do. While different situations arise for different people, the general concept can be extremely beneficial. There are numerous things to avoid, and these individuals will be able to advise you on which ones.

Building a profitable opt-in list is not something that happens overnight. There are numerous preparations and efforts to be made. Opt-in lists are created from the ground up; as your list grows, you should maintain the quality of your list. Maintain organization and manageability. Get or hire help if necessary, but make sure your subscribers are happy and satisfied so they will buy from you.

You can see why there is such a surge in interest in opt-in lists now. You’ll be able to meet people’s needs when they start looking for more information about opt-in lists.

The Importance of Local Email Marketing

As a local business owner, you are aware of the opportunities available on the Internet, but you most likely lack the time and resources to invest in a full-fledged web presence. Many local businesses are unable to launch a website due to the difficulties and costs involved.

However, as a local business, there is an opportunity to leverage the Internet’s marketing power at little or no cost, and it does not require a web presence.

Email marketing provides you with a direct line of communication with both your customers and prospects. You may believe that email marketing is difficult, but this is untrue. If you already use email to communicate, you are perfectly capable of advertising via virtual mail. In fact, if you communicate with your customers via email, you are already marketing online. You’re probably aware that even a small amount of customer communication can be very profitable, and that email can generate a significant amount of revenue.

All you have to do is begin collecting customer emails and send them occasional promotions or sales updates. Plain text messages are perfectly acceptable in place of HTML-coded email advertisements.

So, where do you begin on the path to Internet marketing success? You start by simply gathering customer email addresses with their permission. Email marketing with permission is required. It is known as opt-in marketing. You must respect your customers and their privacy at all stages of email marketing. You should forward email promotions only after they have accepted your request to send information.

How Do You Collect Email Addresses From Customers?

You simply inquire! As a small business owner, you are constantly in contact with customers and prospects, whether in person or over the phone. As a retailer, you could keep a clipboard near your register or pre-printed index cards on hand for your customers to fill out. When you make contact as a service provider, you simply ask for their email address.

What are your customers getting out of it?

The possibility of saving money or being notified of special offers. People are always looking for a good deal, and email allows you to keep them up to date on the latest deals as well as alert them to new services or products. This is extremely appealing. Customers will see this as a value-added service, making doing business with you more appealing.

Email Marketing: How Difficult Is It?

It’s very simple. If you email friends and family, you are well-versed in email marketing. Because your list will be small at first, you can manage it using your current email client, such as Microsoft Outlook. You organize your customer emails into a “group,” write a message, and send it. This isn’t exactly rocket science. (Remember to use the “blind box” feature.)

However, you may want to consider using a professional email management service, such as ConstantContact.com, right from the start. They offer a free service for lists of less than 50 items. Their next level can handle up to 500 users and only costs $15 per month. Constant Contact, for example, makes list management easier. These services include features such as tracking, reporting, templates, and customer support. Furthermore, they automate the process of people unsubscribing from your list. An important consideration in permission email marketing.

What Kind of Results Can You Expect?

Consider the potential profit from simply informing your customers. This is not intrusive advertising, but rather permission marketing, in which your customers have willingly consented to receive your advertisements. It’s as if they’re saying, “Please allow me to spend more money on your company.”

If you already have a website, you should include an opt-in box. Allow visitors to your website to join your promotional list. Many people will.

It doesn’t get more targeted than this in terms of marketing. And your advertising expenses are negligible. A local wine store owner, for example, works her list twice a week with special promotions. She makes a killing and frequently sells out her promotional inventory solely through email.

There are opportunities and then there are golden opportunities for a local business owner. It’s straightforward, easy, and very profitable. Despite this, only a small percentage of local businesses use email marketing. Why not be the first to arrive?

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