After determining which keywords would optimize your website for search engines, you should aim for a top position in those search engines. This is accomplished through the creation of Keyword Rich Pages (KRPs), which are pages that contain a particular keyword multiple times and have quality content. The page is then ranked first whenever someone searches for that specific keyword.
Assuming you are familiar with HTML tags such as Title, Meta Keywords, Meta Description, Headings, and Alt tags, I will now explain how to create KRPs. To refresh your knowledge of these topics.
Consider that your company sells complete travel packages to Europe and has chosen the keyword “travel to Asia.” The Keyword Rich Pages would be built in the following manner:
The Title Tag Content:
This should be the focal point of your attention. Always begin the Title tag with the keyword you wish to rank for. Keep in mind that search engines will display your Title tag, so you must also make it appealing to humans.
An example of a suitable tag would be, “Travel to Asia and discover the true meaning of beauty.” If you examine the Title tag’s content closely, you will notice that it uses the keyword at the very beginning and informs users that Asia is a beautiful place.
This is merely an illustration; the Titles you employ will depend on the nature of your website. The following general guidelines should be followed.
This tag provides search engines with concise page descriptions. In this regard, it is comparable to the Title tag; it must be keyword-rich and also appealing to users.
Composing a Meta Description Tag is comparable to composing a Title tag, but the Meta Description Tag should typically be longer.
The following is an example of a tag that I might have created:
“Travel to Asia – your mind will be able to fully appreciate its beauty as we take care of every detail of your trip.”
Do you notice how this both repeats the keyword and communicates to the customer what you offer?
Meta Keywords tag:
This is now the least significant factor in search engine rankings. Some websites have achieved the top position without using keywords in this tag. However, I believe it is better to err on the side of caution, and so it is also advisable to include a few keywords in this tag. Include both uppercase and lowercase variations of the keywords. The rules associated with this tag are straightforward. They are: no repeating keywords in this tag more than three times and no repeating the same keyword immediately after it.
Here’s an illustration of what I mean:
“Asia travel, Exotic Asia travel, Asia travel, tourism, EUROPE TRAVEL”
Note that I used “Land Down Under” and “tourism” to distinguish between the various keyword variants.
We now move on to the page’s actual content. Obtain a small, appealing image that is relevant to the website you are creating as a starting point. A sunny Asian beach with swaying palm trees would work well in this instance. Place the image at the top of the page. When creating the Alt tag for the image, include the keyword “Travel to Asia” exactly once. Other words may be included, but the target keyword should come first.
We are now prepared to create the page’s heading. In this case, you will use the H1 tag and include your keyword only once. Similarly, the tag here could be “Travel to Australia.” Other words may be included, but the target keyword must come first.
At this point, the text for your page can be created. How you accomplish this will depend on what action you desire the visitor to take after reading your page. Perhaps you wish for him or her to visit your website’s homepage or another page. If this is the case, you should aim to create text that compels readers to visit the targeted webpage. You must ensure that this KRP contains page links to the target page. Perhaps you desire for the visitors to visit your affiliate program. The appropriate strategy would then be to emphasize the benefits that users receive when purchasing the service or product sold by the affiliate program. You must also ensure that links to the affiliate program are embedded within this page or placed at its conclusion.
Here are a few helpful guidelines:
1) Some search engines do not recognize the Meta Description tag; instead, they accept a few lines of text from the top of your page’s body as the description displayed by the search engine. Ensure that the initial few lines of your text are engaging.
2) Ensure that as many sentences as possible on your page contain the target keyword. Do not use the keyword in a haphazard manner; its placement should be grammatically correct, and people should not be able to tell that you repeatedly used this keyword on purpose. This is smart not only because you don’t want people to have a negative impression of your website, but also because you don’t want to be penalized by leading search engines for spamming because you simply repeated keywords without reason. Use the keyword first at the beginning of your page and then again at the conclusion of your copyright information.
3) Your paragraph should not contain more than four sentences. Most Internet users lack the patience and time to read more than that.
4) You should try to include text links on your webpage to other web pages that contain the keywords in your text, as this may boost the page’s ranking as well.
5) You should make every effort to link to pages with keyword-rich file names, as this can increase your page’s ranking.
6) There is no established rule that specifies how many words the KRP should contain. Try to have between 400 and 600 words, but don’t worry if you have slightly less or more.
When the page is finished, the filename should include the keyword, with the other words separated by a hyphen. The filename here could be travel-to-europe.html. Some search engines that place a premium on keywords in file names can provide you with a higher ranking.
If you need or want to target a different keyword, simply create a new KRP for it using the steps outlined above.
You cannot simply upload your KRP to your website and submit them to search engines once they have been created. The engines do not value websites with only outbound links and no incoming links from other websites. You may be punished for creating such a page.
You must link the KRPs directly or indirectly to your homepage. If you are creating a large number of KRPs, you should not link your homepage to all of them, as doing so will make your homepage unorganized. Create a separate page on the website and call it the Sitemap page (you can also name it sitemap.html). Link to the KRPs from this Sitemap page, and ensure that the text of the link matches the keyword for which the page has been optimized. The text of the link to travel-to-asia.html should read “Travel to Asia.”
There are search engines that will not spider pages with only outbound links, so if a page contains nothing but links to other pages, it may be ignored by the search engine. It is advisable to include a brief description of the content on each KRP along with the link to that KRP so that the search engine does not disregard the page.
Using a text link, connect your site’s homepage with the Sitemap page. You are now prepared to submit your homepage, KRPs, and Sitemap page to the major search engines. Only submit the homepage to search engines. To add pages, you can visit the submission section of the search engines, or if you want to save time, you can use the free submission tools offered by a number of sites, which will allow you to submit sites manually without visiting the submission section of the engines.
By adhering to the rules outlined in this article, your website will achieve a top ranking.