You may have, like many others, longed for the opportunity to launch your own online business. You have a brilliant idea waiting to explode, and you are confident that it will be a success. The vision is present, as are the zeal and abilities. Before you can make that dream a reality, you will need a website, which will serve as your public face to the world.
Creating a website can be a thrilling endeavor. However, when it comes to creating a website for a business, it is crucial to plan ahead.
Consider the following prior to launching your online presence:
1. Communication is essential.
When designing a website for your business, the most important factor to consider is the information you wish to convey to potential customers. Before the first page is created, you must clearly define the purpose of your business, which must then be communicated through your website.
Over the years, I’ve visited countless websites with almost no content whatsoever. Insufficient information on a business website is disastrous.
Consider for a moment that you require new shoes. Checking the telephone directory, you discover a listing for a mall-based shoe store. In your eagerness to find the perfect stilettos, you hurry over.
Arriving at the store, you are shocked to discover that there is no merchandise on display, no information about what is available, no salesperson to answer questions, and no indication of the price of a pair of shoes.
You turn on your heels and exit the store without a backward glance, knowing full well that there will always be another shoe store around the corner.
A scenario such as this is implausible, correct? However, it occurs thousands of times per day. Not at the mall, but in the rapidly expanding online marketplace.
If you have a product or service to sell online, you must present it in an informative and engaging manner. Specifically, your homepage must clearly convey your message and capture the visitor’s attention. If not, they will leave the page faster than you can say “opportunity lost.”
If you lack the confidence to write a text that attracts customers, it may be worthwhile to hire a writer to do it for you. It could make a significant difference.
2. POLISHED TO PERFECTION
We’ve all heard that “you shouldn’t judge a book by its cover,” but the truth is that we all do, and the same holds true for a business website’s design.
Regarding personal websites, almost anything goes. However, the same freedom does not apply to business websites, which should be polished and professional representations of the business or service, while still reflecting the owner’s personality. Many fail to recognize the significance of that initial impression. As an online business owner, you will have mere seconds to pique the interest of a potential customer.
If your website is sloppy, slow to load, and appears to have been designed by a third-grader, it is safe to assume that you will never develop the thriving online business of your dreams.
With the availability of online site builders today, there is no reason for anyone to have an unprofessional-looking website. Even without any knowledge of programming or HTML, site builders make it simple to create a polished online business presence. Simply select a template and enter your text to get started. Before you know it, you’ll have a website that proclaims to the world, “I am eager and able to assist you.”
3. THIS SMALL COMPANY ENTERED THE MARKET
It is astounding how many people enter the business world with the belief that all they need to do is open the door for customers to arrive. Not even remotely close to the truth. Lack of marketing is the common denominator among the vast majority of unsuccessful online businesses.
No matter how brilliant your website or product or service may be, success will come very slowly if you do not take steps to spread the word in the marketplace.
People frequently express disappointment that their newly launched website is not generating any sales. The first question I ask is whether or not they have engaged in marketing. The majority of the time, their response is that they have not really accomplished anything.
Developing a profitable online business requires time and effort. A business’s reputation for dependability and trustworthiness can take months, if not years, to develop. However, once acquired, a positive reputation is more valuable than gold. Unfortunately, the majority of business owners quit before ever reaching that point.
When promoting your business, the initial step is to ensure that your website is search engine optimized. To accomplish this, ensure that your website’s meta-tags contain the most essential keywords for your business. Additionally, keywords should be included in the title tag.
Once you’ve completed these steps and your website is completely ready for public viewing, submit it to search engines. This can be accomplished by utilizing the FREE service offered at the following website:
Another outstanding website is selfpromotion.com. Here you will find useful information on how to market your company. If you donate to their service, they will submit your website to search engines as well:
It is essential to have your website listed with search engines. However, you will need to use a Pay-Per-Click service, such as Google AdWords or Overture.com, to generate traffic quickly (Yahoo search marketing).
Determine the keywords and phrases that the majority of people searching for your service would use. Then, begin bidding for these terms, making sure to offer ONLY the lowest price available. Google and Overture will suggest a bid amount; however, DO NOT bid the suggested amount. Determine how much traffic you can generate by starting small. If necessary, you should gradually increase your bids once you begin to see results and your business begins to expand.
When preparing your website and promoting your business, it is crucial to keep in mind that every dollar and second spent on enhancing your online presence is an investment in your future.
In the end, there are two types of online businesses: those with unsuccessful websites and those with successful websites. If you get things right from the beginning, your business will never become a nightmare.