Content-Sites vs. Blogs

Now I build content-based websites, and I continue to do so in my spare time. A content-site, in my opinion, is similar to what James Martell does. I would conduct keyword research, define my topics, make a list of the content I want to include on my site, and then begin writing (or get somebody else to write for me).

After that, it’s time to start building the site, putting together web pages, and purchasing a domain name and web hosting.

Following that, you search for link partners.

Most people, I assume, are familiar with the concept of a blog. But, just in case some new readers don’t know what it is, I’ll try to explain it. A blog is a website with a series of articles that are written one after the other. The content isn’t written all at once in the beginning. However, it is being updated as time goes on.

The articles on a blog are arranged in chronological order, with the most recent at the top and the oldest at the bottom. MoneyClicking.net is a website with a blog. A system or script is usually used to support a blog. Blogger.com (remote hosted), WordPress (PHP script), Movable Type (Perl script), and other options are available.

Anyway, back to the subject at hand. I was on the phone with a friend, and we came to the conclusion that having a blog is preferable because it is easier to generate traffic.

Why? Well, there are some mechanics of a blog, as well as the blogging culture, that make it a lot easier.

For one thing, getting incoming links is much easier. Let me show you how to do it.

Pinging a blog is the first reason.

First and foremost, there’s this thing known as – PING. When you write a new article in your blog, you can use a blog ping to notify a few ping sites that you have just updated your blog. You’ll get a link back to your site if you do this. Technorati.com and BlogRolling.com are two examples of ping sites. Ping addresses can be found on news sites such as MSN News, Yahoo News, and MoreOver.

Now, because many other blogs are also pinging those sites, you might not be listed on that page for very long. But, in general, it will assist. I checked my web statistics and found that the sites I ping generate traffic.

Trackback is the second reason.

TRACKBACK is the second option. Last week, I was explaining how trackbacks work to a friend. I’ll tell you now. Every article you write on a blog will have its own unique URL. There’s also a unique trackback URL for each article. Look for the trackback URL whenever you visit another person’s blog, and copy it.

Here’s how to make use of a trackback URL. Let’s pretend you’re on someone else’s blog. He also recently published an article on cat grooming. And you have this strange feeling that you have something to say about what he’s written — but you’re afraid it’ll be too long to fit into a comment. So you write your own message on your blog, then scroll down to the bottom of the interface, enter the other guy’s trackback URL, and hit the Submit button.

That new article will now be published on your blog. Also, because you included a trackback URL, a portion of your article will appear as a comment in the other guy’s article. That comment also contains a link to your article. So there you have it. That’s how trackbacks work.

Reason #3: Comments on the blog

Now for my third reason why a blog is preferable to a content-based website: blog comments. This is where you can browse through other blogs and leave comments on articles. You even include a link to your website. But here’s the thing: make sure your comments are genuine, because there are far too many people spamming blog comments in the hopes of receiving a link back these days.

Bloggers’ Linking Habit is Reason #4.

Here’s a few more. Bloggers like to link to each other, so this is more of a blogging culture thing. It’s simple to get other bloggers to link back to you if your blog is interesting. It doesn’t matter if you ask for it on your website or if they simply give you a link back. This has happened to me several times, and the majority of the time, they link back to a specific message. They may also simply list blog sites that they enjoy on their website.

Reason #5: Increased SE Indexing Speed

This is already getting quite long. But I’m not finished yet. You may not realise it, but a blog makes it easier to get indexed in the search engines. I’m not sure why, but it could be because incoming links are more natural and you don’t go around asking for them. And I believe search engines will prefer it a lot more when the incoming links are more natural.

I’ve had instances where new content on my blog was indexed in as little as seven days.

Reason #6: Returning Customers

You’ll notice that 80-90 percent of your visitors are repeat visitors after you get traffic from search engines, ping sites, and other blogs. A blog is a good example of this. So here’s the deal: with a blog, it’s much easier to keep visitors.

You get a lot of traffic from a variety of places, and you get to keep the ones you already have. This differs from content-based websites, which rely heavily on search engine traffic.

Blogging Seems to Be a Lot More Fun…

Starting from scratch, a content-site may or may not reach the mark of 1000 visitors per day in six months, in my experience. It also takes a lot of time to write content and build incoming links. After six months, I have multiple sites that consistently receive 100-200 visitors per day. However, if you provide good content, it’s not uncommon for a blog to receive 3000 visitors per day.

But, I suppose, it all comes down to personal preference.

As a result of this realisation, I may plan differently in the future — but I’m not sure yet. Blogging appears to be a lot more enjoyable. You write about topics that interest you and network with other bloggers. With scripts like WordPress and Movable Type, the writing part becomes a breeze. There will be less designing, no file uploading, and less link building, among other things…

When creating content-sites, you’ll need to re-create the website, upload it to your web hosting, create incoming links, and so on…

This is my point of view. And, based on your personal experience and knowledge, you may not share my viewpoint. That is something I admire.

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