Consumers Want Visibility into What They Buy

Is that new summer dress 100-percent organic cotton? How can you prove it? What happened after the cotton was picked until the dress was delivered to the customer? Consumers have questions, and they are not getting answers.

The post Consumers Want Visibility into What They Buy appeared first on Practical Ecommerce.

Is that new summer dress 100-percent organic cotton? How can you prove it? What happened after the cotton was picked until the dress was delivered to the customer? Consumers have questions, and they are not getting answers.
The post Consumers Want Visibility into What They Buy appeared first on Practical Ecommerce.Read MoreManagement & Finance – Practical Ecommerce

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