You should purchase a domain name for your site or sites once you are comfortable working online.
If done correctly, domain name registration is one of the most important aspects of having your site rank well in search engines. The right domain name is memorable and can help your site rank higher than other sites with similar names. It won’t help you at all if you choose the wrong domain name.
Domain Name Registration: A Beginner’s Guide
The first step is to come up with a suitable domain name for registration. Don’t even consider registering a one-word domain name; they’re all taken. Come up with dual-word combinations instead. If you’re putting together a professional website, start with your name.
When registering a domain name, don’t get too fancy with the spelling or use 2s and 8s to represent the sounds. You can try the number one; it occasionally works. You could also try product names or a description of your site’s content offerings, such as romanceforgirls, popcornpalace, or fluffykittens. Short and memorable is always preferable; however, this is extremely difficult to achieve.
Come up with a few dozen names that will work for your site and put them through their paces on a registry. Don’t buy a domain name that has lost its.com extension but still has a.net or.info extension. These domain names aren’t worth nearly as much as.coms. However, if you choose.com and expect your site to be profitable or have a lot of competition, it’s not a bad idea to choose the other extensions as well. Domain name registration is not expensive, and you can save even more money if you register in bulk.
The.UK Domain Extension
This isn’t to say you shouldn’t use anything other than.com. If you run a company in the United Kingdom, you have access to the.uk domain name extension, which UK customers are likely to look at first when looking for a UK-based company.
If you expect most of your business to come from British customers who are aware your company is based in the United Kingdom, the.uk extension may be a better choice than the.com; and if your customers are dissatisfied with Internic’s control over Internet domain registration or are strongly pro-Britain, the.uk extension is unquestionably a better choice.
It doesn’t cost much to buy both extensions for your domain if you’re lucky enough to find them open, and if you run a British company, and you should.
It also gives your online presence a geographical “identity,” which is important when building online relationships, especially when trust is a key factor. You are more likely to gain UK clients if your domain is.UK.
The.UK domain market is one of the most rapidly expanding and lucrative on the internet.
Domain Name Registration Suggestions
As soon as you buy a domain, have a website ready to put into it and submit it to the search engines. Search engines take time to index new sites, and the value of your domain name registration is determined by the search engines.
You can also point multiple domain names to a single website. You can set up your site under one domain name and then direct traffic from the others to the main site if you’ve purchased multiple extensions for your domain name (as in the previously suggested.com/.uk combination). This is known as web traffic forwarding, and it has been around for quite some time. It could be as simple as parking your domain name on a server and adding a line of code to your website, or it could be as complicated as using another website’s online web forwarding services.
When you’ve registered a domain and started generating traffic for it, go ahead and renew it for several years before it expires. It’s all too easy to forget to register your domain name on time, and if someone else registers it before you, you’ve just wasted a lot of time on that domain.
By making your domain name memorable, you’ll make it easier for other webmasters to remember your site when creating anchor texts for their links, which is an important part of SEO.
Last but not least, when looking for a domain registration company, consider the quality of service as well as the price. While you shouldn’t pay too much, it’s better to be safe than sorry and use one of the more well-known registrars. Then you can rest assured that if any problems arise, you will be well taken care of.