Social Media

Facebook Removing 28-Day Attribution Window [Update]

UPDATE FROM FACEBOOK [10/8/2020]: We previously communicated that we would be introducing a small test to update the default click-through attribution window to 7 days and remove access to the current default… UPDATE FROM FACEBOOK [10/8/2020]: We previously communicated that we would be introducing a small test to update the default click-through attribution window to …

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Facebook Rolling Back Limitations on Image Text in Ad Delivery

Facebook recently announced it will be rolling back its long-standing policy limiting the delivery of ads with higher amounts of text on images. This has been one of Facebook’s creative bedrocks in place since… Facebook recently announced it will be rolling back its long-standing policy limiting the delivery of ads with higher amounts of text …

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How Should Advertisers Respond To the TikTok Ban?

Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will continue to provide updates (brands and clients should stay the course as previously planned –… Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will continue to provide updates (brands and clients should …

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Snapchat Dynamic Ads to Personalize Customer Experience

Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your Snapchat advertising to the next level and help you reach more… Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your …

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8 Exceptional TikTok Ad Examples to Gain Inspiration for Your Next Campaign

TikTok is a breath of fresh air; a new, young voice among aging platforms like Facebook and Instagram. It’s a social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands… TikTok is a breath of fresh air; a new, young voice among aging platforms like Facebook and Instagram. It’s a …

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Facebook Launches Shops, an Ecommerce Platform for Facebook and Instagram

Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to create storefronts across Facebook and Instagram. Shops is a grand culmination… Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to …

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