UPDATE FROM FACEBOOK [10/8/2020]: We previously communicated that we would be introducing a small test to update the default click-through attribution window to 7 days and remove access to the current default… UPDATE FROM FACEBOOK [10/8/2020]: We previously communicated that we would be introducing a small test to update the default click-through attribution window to …
Facebook Removing 28-Day Attribution Window [Update] Read More »
It was an unpredictable second half of the year for advertisers across a multitude of channels due to the COVID-19 pandemic. Recent events in 2020 forced advertisers to evaluate current media plans and adjust … It was an unpredictable second half of the year for advertisers across a multitude of channels due to the COVID-19 …
Facebook recently announced it will be rolling back its long-standing policy limiting the delivery of ads with higher amounts of text on images. This has been one of Facebook’s creative bedrocks in place since… Facebook recently announced it will be rolling back its long-standing policy limiting the delivery of ads with higher amounts of text …
Facebook Rolling Back Limitations on Image Text in Ad Delivery Read More »
Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will continue to provide updates (brands and clients should stay the course as previously planned –… Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will continue to provide updates (brands and clients should …
How Should Advertisers Respond To the TikTok Ban? Read More »
For your Facebook ads and images to be effective, it’s content and creative needs to be tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed… For your Facebook ads and images to be effective, it’s content and creative needs to be tailored exactly to the …
Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your Snapchat advertising to the next level and help you reach more… Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your …
Snapchat Dynamic Ads to Personalize Customer Experience Read More »
Earlier this month, the California Consumer Privacy Act (CCPA) went into full effect, causing confusion for Facebook advertisers in particular. The legislation requires advertisers to give California consumers… Earlier this month, the California Consumer Privacy Act (CCPA) went into full effect, causing confusion for Facebook advertisers in particular. The legislation requires advertisers to give California …
CCPA Confusion for Facebook Advertisers: What You Can Do Read More »
TikTok is a breath of fresh air; a new, young voice among aging platforms like Facebook and Instagram. It’s a social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands… TikTok is a breath of fresh air; a new, young voice among aging platforms like Facebook and Instagram. It’s a …
8 Exceptional TikTok Ad Examples to Gain Inspiration for Your Next Campaign Read More »
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Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to create storefronts across Facebook and Instagram. Shops is a grand culmination… Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to …
Facebook Launches Shops, an Ecommerce Platform for Facebook and Instagram Read More »