PPC

Marketing Guide Part 3: Pay-Per-Click Advertising (PPC)

So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, …

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5 Top Tips for Small Business Digital Marketing

What is small business digital marketing and why is it so important we hear you ask? Digital marketing encompasses all marketing techniques that use the internet or electronics devices. It covers digital channels such as search engines, social media, email and websites in order to connect with current, prospective and potential consumers. Eager to test …

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