Paid Social

Facebook Releases Update on iOS14 Guidelines

THE WHAT Facebook released updated guidelines on the upcoming iOS14 changes and provided guidance on how these updates might impact both app and web advertising on the platform.  Facebook has updated current… THE WHAT Facebook released updated guidelines on the upcoming iOS14 changes and provided guidance on how these updates might impact both app and …

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What Could the Anti-Trust Lawsuit Mean for Facebook Ads?

Recently, the United States government filed a lawsuit against Facebook alleging that the platform has engaged in anticompetitive behavior. The Federal Trade Commission is also looking to require the company… Recently, the United States government filed a lawsuit against Facebook alleging that the platform has engaged in anticompetitive behavior. The Federal Trade Commission is also …

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Is Toxic Behavior Ruining Online Communities and Social Media?

Toxic behavior can ruin online communities and social media, but is there a cure? Rochelle Hinds seems to think so.  In this episode of Off Mute, hosts Zach Morrison and Obele Brown-West interview Rochelle Hinds,… Toxic behavior can ruin online communities and social media, but is there a cure? Rochelle Hinds seems to think so.  …

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Social Commerce: The Ultimate Guide to Every Shoppable Channel

You know that social media is a great tool for marketing your business and driving product discovery. But are you making sales right from the social platform? 30% of online shoppers say they would be likely to make… You know that social media is a great tool for marketing your business and driving product discovery. …

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7 Expert Tips for Writing Killer Facebook Ad Copy

This post includes contributions from Brent Villiott, Senior Strategist of Social and Creative Strategy at Tinuiti. The average person sees about 1,700 banner ads per month. And that’s just one style of ad—some… This post includes contributions from Brent Villiott, Senior Strategist of Social and Creative Strategy at Tinuiti. The average person sees about 1,700 …

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