Paid Search

What is the Google Deal Results Page? [And Why It’s Valuable for Brands in Q4]

Google is constantly updating its algorithms, products, and tools for all users across the web. At Google Marketing Live 2021, the tech giant announced many new features for brands and advertisers – Shopify integrations,… Google is constantly updating its algorithms, products, and tools for all users across the web. At Google Marketing Live 2021, the …

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14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers

This post was authored by Shannon Mullery and Tara Johnson.  After a two years hiatus, Google Marketing Live returned on Thursday with their much anticipated (virtual-only) event to showcase the latest… This post was authored by Shannon Mullery and Tara Johnson.  After a two years hiatus, Google Marketing Live returned on Thursday with their much …

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Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens

The pandemic brought with it a surge in ecommerce demand, spilling over into overwhelming search interest for products and services that consumers may have otherwise sought out in-store. With the US steadily… The pandemic brought with it a surge in ecommerce demand, spilling over into overwhelming search interest for products and services that consumers may …

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Amazon Maintaining Strong Google Shopping Presence in US, but Paused in Canada

If you read our Q1 2021 Google Ads Benchmark Report, you know that Amazon’s presence in US Google Shopping auctions surged throughout Q1, topping 50% impression share by the end of March after starting the year … If you read our Q1 2021 Google Ads Benchmark Report, you know that Amazon’s presence in US Google …

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Stimulus Checks Once Again Boost Search Marketing Performance

Many Americans received stimulus checks over the last few days as a result of President Biden signing the American Rescue Plan bill on March 11. The move provides direct payments to millions of Americans who are… Many Americans received stimulus checks over the last few days as a result of President Biden signing the American …

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Winter Storms Hit Ad Performance Across Google, Facebook and Amazon

Many advertisers have been experiencing significant shifts in demand since the start of the extensive winter storms that swept the country in mid-February. With severe power outages in some areas, online demand… Many advertisers have been experiencing significant shifts in demand since the start of the extensive winter storms that swept the country in mid-February. …

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Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]

Advertisers, mark your calendars! On July 1, standalone Gmail ads will be absorbed into Google’s Discovery platform with no option of advanced targeting. If you rely on Gmail ads for your digital marketing strategy,… Advertisers, mark your calendars! On July 1, standalone Gmail ads will be absorbed into Google’s Discovery platform with no option of …

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Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]

According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and broad match modifier in an effort to make it easier for brands to reach customers, no matter how they’re… According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and …

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Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]

Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement. Smart Shopping campaigns feature… Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform …

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