Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan… …
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Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption among brands
Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007
In an effort to draw new subscribers, Netflix will work with Microsoft to launch a cheaper subscription plan that includes advertisements. Microsoft will be responsible for designing and managing the platform for advertisers who want to serve ads to Netflix users.
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to rese
ASA received complaints that ad encouraged unsafe behaviour, but firm said a ban would lead to gender stereotyping
Gerber Kawasaki CEO Ross Gerber joins Emily Chang to discuss Netflix’s prospects as it is forced to adopt a new strategy with new competition from new streaming platforms, and why he believes its global ad-supported channel has huge upside potential. (Source: Bloomberg)
There’s not solid evidence this will come to pass however.
e4m picks up the best ads released between July 02 and July 18, 2022
“There’s never been a more high-stakes time to crack down on misinformation around abortion and abortion access.”