Paramount CEO: Advertising Market “Headwinds” Are “Short-Term” Problem
Bob Bakish said auto ad spending has been hit by supply-chain problems but travel and political ads are showing strength.
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ISpotTV Study: TV/Video Ad Impressions Up In First Half Of 2022
TV/video ad impression increased in the first half of 2022 compared to 2021. OTT accounted for only 9% of total TV ad impressions during the six month period.
Canadian ADS-B Airspace Mandate Delayed Amid Transponder Supply Chain Constraints
Nav Canada is delaying the start of its ADS-B Out airspace mandate from February to August 2023, citing supply chain issues.
Apple to Expand its Own Targeted App Store Ads While Blocking Competitors
Apple plans to expand the part of their business that depends on revenue from advertising. When most people think of…
How to Find and Tweak Your Instagram Ad Interests
You can’t get rid of Instagram’s targeted ads, but you can see what the platform thinks you’re interested in.
Mascots dominate insurance company ads: Perry Haan
The least popular insurance ad mascot? Jamie from Progressive. Flo’s sidekick is seen as irritating, which seems to be the point based on the ads.
Windows Support Scam Targets Users in a Google Ads Malvertising Campaign
Malwarebytes discovered a malvertising campaign targeting top keywords and users’ search behavior to display malicious Google Ads and redirecting to Windows support scam websites.
‘Irresponsible’ gambling ads from two operators banned by watchdog
Ads from Coral and Rank Digital Gaming fell foul of the Advertising Standards Authority.
Google Tests More Local Service Ads In SERPs
Google is testing an increase in the number of local service ads in search results pages.
Top 5 Google Ads Mistakes Distributors Make and How to Fix Them
While showing up on the first page of Google is crucial for promo distributors, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. Here are the most common Google Ads mistakes distributors make and how to fix them.