Crayons Advertising files DRHP with NSE Emerge to go public
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Actor Preet Pal appears in 100 Pipers games night house party ad campaign
His new advertisement showcases the legacy of 100 Pipers in a very special way, where he can be seemed to host a games night for his friends and family.
Best ads of the fortnight: HDFC Life tracks ‘Missing Dulha’, Viacom18 lauds feminine grit
These are our picks of the most impressive ads between February 16 and 28
How AI & ML are reprograming programmatic advertising
But the increasing use of AI/ML in programmatic marketing also requires careful consideration of the ethical and privacy implications, say experts
Kiara Advani replaces Katrina Kaif as Slice brand ambassador, fans say ‘woh maza nahi aaya’. Watch
Kiara Advani posted a clip from an ad and left many comparing her to actor Katrina Kaif. Here’s why.
Prosus considers sale of automotive classified advertising business
Technology investor Prosus is considering a sale of its OLX Autos classified advertising business, the company said on Thursday.
Social media platform GotChosen introduces ads monetisation program
Social media platform GotChosen introduced a monetisation programme for influencers, the GotChosen Ads Program. Under this unique program, creators will
UK slams Lufthansa ad over ‘misleading’ green claims
The ad, which ran last June, featured an aircraft with the underside replaced by an image of the Earth, alongside the slogan “Lufthansa Group. Connecting the world. Protecting its future.”
WPL 2023: Advertiser interest may be muted, ad rates comparable to fiction shows, say experts
A tough macro-economic environment coupled with IPL 2023 starting soon might lead advertisers to park their spends on the proven ‘high-impact’ property instead of WPL. Ad slots in WPL games could fetch only a fraction of what men’s IPL gets.
ITV Studios 2022 Revenue Jumps 19 Percent, ITV Ad Revenue Drops Slightly, First Quarter to Fall 11 Percent
The U.K. TV giant, led by CEO Carolyn McCall, reports its fourth-quarter and full-year results.