Celebrities Are the Ticket to a Memorable Super Bowl Ad
Brands are trying to find the right recipe to Super Bowl marketing success
Big Tech ramps up pressure to curb political ads regulation
As the proposed Political Advertising regulation is soon due to be voted on in two critical committees of the European Parliament, lobbying efforts are underway to narrow the text’s scope.
Crypto crash leaves media companies with budget holes as advertising dries up
The collapse of FTX and the ongoing crypto winter means a lot less ad spending will be coming from what was seen as an emerging industry.
Inside Bidstack’s Plan To Build An SSP For In-Game Ads
Bidstack is building a dedicated SSP for video games. It recently raised $11 million to support its US expansion and the licensing of its in-game ad tech.
BetMGM to fund research on impact of ads on gambling harm
BetMGM has pledged $180,000 to support the International Center for Responsible Gaming (ICRG) and its research and education initiatives.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft’s ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Condé Nast Unveils New Ad and Commercial Products for 2023
The publisher aims to streamline branded ad buys amid economic headwinds.
Yahoo Takes Minority Stake in Ad Network Taboola
Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.
Mandatory road-safety messages to be included in ads for cars and alcohol
The transport ministry on Saturday announced that the House plenum has approved an amendment to the Road Safety Act 2022, allowing it to regulate advertisements and other such activities that concern the sale of alcohol and vehicles. “By law, it will now be mandatory to include communication messages about road…
Qatar reviewing London investments after transport ads ban -FT
Qatar has launched a review of its investments in London after the city’s transport authority this week banned the Gulf state’s tourism advertisements on the capital’s buses, taxis and Underground train system, Saturday’s Financial Times reported.