Not All Traffic Is Created Equal: Measuring The Importance of Traffic Sources

Everyone is interested in traffic growth: the more visitors, the more sales, right? It’s important to know that you can attract customers from a variety of sources. In this article, we’re going to explain what types of web traffic sources are out there, and how to analyze them. We’ll also look at why you’d want …

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How Does the Snapchat Algorithm Work in 2021?

With 265 million daily active users (DAUs), Snapchat is among the most popular social media platforms, particularly for Millennials and Gen Z in the U.S. In fact, more than 75% of the 13-34-year-old U.S.population… With 265 million daily active users (DAUs), Snapchat is among the most popular social media platforms, particularly for Millennials and Gen …

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How to Use Pinterest Ads to Maximise Profit

When considering running an online ad campaign, and which platforms to use for that campaign, many people tend to think of Facebook as the first port of call. This isn’t a bad idea.  Common advertising platforms such as Facebook and Instagram have great advertising tools that can be effective and valuable. But other platforms such as Pinterest can be just as… …

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6 Low-Cost Digital Marketing Ideas for Small Businesses

Starting any business can be challenging. Launching it tends to drain most of your capital before you even begin to consider promoting it. Nevertheless, you should get your brand online pronto. You need to be picking up likes and engaging with your future customers, even if it’s on a shoestring budget.      Marketing is a vital tool for business… …

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How to Build a Content Strategy for Your NPO

Whether your nonprofit organization is new to content marketing or wants to revamp its content strategy, we’ve broken it down to the basics. Whether your nonprofit organization is new to content marketing or wants to revamp its content strategy, we’ve broken it down to the basics.Read MoreArcStone Blog

Fender’s Organic Search Traffic Surges 173% YOY Thanks to seoClarity

During the onset of the coronavirus pandemic in 2020, Fender saw an increased interest in people wanting to learn how to play guitar. The following story outlines their keyword rankings and traffic improvements over a 9-month period thanks to their usage of the seoClarity platform. During the onset of the coronavirus pandemic in 2020, Fender …

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What is Clubhouse, and How Can Brands Make the Most of It?

Have you ever wished you could be a fly on the wall during in-depth, candid, unedited live conversations with experts and everyday people who are passionate and well-informed about topics that matter to you? With… Have you ever wished you could be a fly on the wall during in-depth, candid, unedited live conversations with experts …

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Mistakes to Avoid when Designing Your Nonprofit Website

The website for your nonprofit organization is more than just a fundraising tool—it’s your digital front door. Your website is the place for potential donors to get to know you, learn more about your cause, and, hopefully, decide to become a contributing member of your community. However, to make a good impression on your website …

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