Inside French skin-care brand Aime’s U.S. expansion
Five-year-old brand Aime was founded by Mathilde Lacombe and Francois Morrier, who also co-founded Joliebox, the French beauty box subscription company acquired by now-defunct Birchbox.
Ivester Jackson named Christie’s International Real Estate Affiliate of the Year
North Carolina-based Ivester Jackson, a real estate firm that has an office in Wilmington, has been named the Christie’s International Real Estate Affiliate of the Year, according to a news release. Broker-owners Lori Ivester Jackson and Reed Jackson accepted the award on behalf of the brokerage during the Christie’s International Real Estate Owners Conference in …
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Home equity is the highest ever: How to borrow from it smartly
Depending on where you live, your home has never been more valuable. This is your playbook to getting the best home equity loan rate and boosting the value even more.
Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands
Two trends have emerged from big retailers’ Q4 earnings calls 1) inflation is weakening consumer demand; and 2) their advertising units are growing like crazy. This was especially true for Amazon and Walmart, who both had soft 2023 outlooks for their retail businesses.
ASCI: Will monitor IPL ads for violations
ASCI CEO Manisha Kapoor told e4m that the regulator has started monitoring the commercials during WPL
Marine Houshou Hololive Short Video Mocks Mobile Game Ads
A new Hololive Short video parodies sleazy mobile game ads and features Marine Houshou as a low-level game character.
Paradigm shift towards measurable outcome-led advertising
Advertising has always been a very effective tool utilised by companies to derive business growth. Traditionally, advertising has been done with the aim to deliver a specific outcome, with brands targeting top-of-the-funnel goals such as…
Shirofune Adds Microsoft Advertising to Roster of Supported Ad Networks for its Leading Automated Solution
Recently arriving in North America, Shirofune, the #1 digital automated advertising management tool in Japan, today announced that it has added Microsoft Advertising to its roster of major platforms, which also include Facebook, Twitter, Instagram, Pinterest and TikTok, along with others. With Shirofune, advertisers and agencies can now manage Microsoft Advertising spend within one centralized …
‘Killer Grandma’ A Minnesota Murderer Was Featured On Dateline Sunday
Last night’s Dateline episode on NBC was about the Minnesota Murderer Lois Riess
Revamp Your B2B Playbook for Smarter Marketing
The primary reason the existing playbook isn’t working is buyer indifference. Buyers have become numb from being bombarded by the same tactics.