Bengaluru police arrest 4 who used Google ads for fake courier service
Bengaluru police caught four persons who ran a hoax courier service firm and used Google ads to pose as booking agents.
Kinara Capital launches ‘JadejaBatsForKinara’ Ad Campaign with Indian Cricketer Ravindra Jadeja
Bengaluru (Karnataka) [India], July 21 (ANI/NewsVoir): Kinara Capital, a leading fintech driving MSME financial inclusion across 100+ cities in India, today announced the launch of the #JadejaBatsForKinara advertising campaign featuring the company’s exclusive brand ambassador Ravindra Jadeja. Kinara Capital is empowering India’s small business entrepreneurs with myKinara App that offers fast and flexible collateral-free MSME …
Why QR Codes Are Only The Beginning For Shoppable TV Ads
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan… …
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E-com advertising is used for both performance marketing & brand building: Girish Prabhu
Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption among brands
Major League Baseball moving ahead with uniform ads for 2023
Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007
Netflix Loses Nearly 1 Million Subscribers In 2nd Quarter; Aims To Launch Cheaper, Ad-Supported Plan Soon
In an effort to draw new subscribers, Netflix will work with Microsoft to launch a cheaper subscription plan that includes advertisements. Microsoft will be responsible for designing and managing the platform for advertisers who want to serve ads to Netflix users.
Study: Smart speaker ads build deeper connections
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to rese
Samsung cleared by UK watchdog over ad showing woman running at 2am
ASA received complaints that ad encouraged unsafe behaviour, but firm said a ban would lead to gender stereotyping
Netflix Turns To Ads For Growth
Gerber Kawasaki CEO Ross Gerber joins Emily Chang to discuss Netflix’s prospects as it is forced to adopt a new strategy with new competition from new streaming platforms, and why he believes its global ad-supported channel has huge upside potential. (Source: Bloomberg)
EA patent could personalise ads and content based on playstyle
There’s not solid evidence this will come to pass however.