Are podcasts the new format for content marketing?

With the dramatic rise in the popularity of podcasts in the last few years, it was only a matter of time before someone asked if the idea could be used and viewed through a content marketing lens. While questions can be asked till the cows come home, actionable answers are harder to come by. In this article, we will discover that podcasts can be seen as the new format for content marketing businesses can take advantage of. Massive Popularity One of the questions needing answering before something can be considered a potential format for content marketing is its popularity. According…

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