Ambassador Marketing for Nonprofits

Ambassador marketing leverages committed members of your nonprofit community or loyal donors to raise awareness of your organization and cause. While it may sound like influencer marketing, made ubiquitous thanks to social media sites like Instagram, there are some key differences. 

A social media influencer is usually paid in advance to promote products in one or two social media posts. This is helpful for new product launches or brand awareness. It’s essentially paid product placement via hashtag. 
An ambassador is someone loyal to a brand, product or nonprofit organization who uses word of mouth to  share information and raise awareness for your cause organically. This is more like hearing about a great book from a friend. 
Ambassador marketing leverages committed members of your nonprofit community or loyal donors to raise awareness of your organization and cause. While it may sound like influencer marketing, made ubiquitous thanks to social media sites like Instagram, there are some key differences. 
A social media influencer is usually paid in advance to promote products in one or two social media posts. This is helpful for new product launches or brand awareness. It’s essentially paid product placement via hashtag. 
An ambassador is someone loyal to a brand, product or nonprofit organization who uses word of mouth to  share information and raise awareness for your cause organically. This is more like hearing about a great book from a friend. Read MoreArcStone Blog

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