Aditya Birla Group plans branded jewellery foray

The jewellery business remains largely unorganised in India. Among branded players, Titan’s flagship jewellery brand Tanishq leads others by a wide margin. Other brands under Titan group’s jewellery portfolio include Mia, Zoya and CaratLane. As of September this year, Titan had 488 jewellery stores in India across its portfolio of brands. Other large jewellery players like Kalyan Jewellers, Joyalukkas Group and Malabar Gold & Diamonds have all reported strong revival of demand for jewellery, amid positive consumer sentiment after two years of pandemic-induced stress.

Leave a Comment

Your email address will not be published.

Generated by Feedzy