5 essential tools to move your hotel out of the digital stone age

When I started my hotel digital marketing career in 2009, we were doing things differently. The industry lacked tools, knowledge, and marketers were relying on basic metrics to prepare for digital marketing decisions. By the mid-2010s, most hotels had digital marketing strategies that included OTA optimization, some paid ads, optimizing their website, and being active on social media. Everything was done manually. That’s what I call the digital marketing stone age.

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