Ecommerce brands spent 60% more on TikTok ads in Q2
Online retailers may soon see TikTok surpassing Facebook and Google as the most lucrative advertising channel.
September 2022
‘Arvind Advertisement Party’: Congress digs at AAP over ads in Gujarat by Punjab government
Congress alleged that the Bhagwant Mann-led Punjab government is unable to pay salaries of employees but spent Rs 36 crore in two months on advertisements in Gujarat
Paid Advertising: Your Cost Per Campaigns Aren’t Protected
Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. The downside is the inability
Search shopping ads: 4 experts on how to shape your strategy
By Catherine Cribbin, head of partnerships, IAB UK When it comes to share of spend, search advertising leads the digital pack – making up 50% of the digital ad market in 2021, according to IAB UK’s latest Digital Adspend report. The report also breaks out spend on search shopping ads for the first…
Google faces €25bn lawsuit in UK and EU over digital advertising
Tech company accused of abusing its power in the ad tech market
Disentangling the ads on gambling props, homelessness and California tribes
The ballot showdown to legalize sports gambling in California is already the most-expensive set of propositions in state history, with all sides poised to eclipse $400 million in campaign contribut…
Inside The New York Times’ Plan to Bring Ads to The Athletic
The publication has never turned a profit
How the IAB is getting gaming ad standards on ‘par with the rest of digital media’
Brands are hungry to reach the world’s one in three people who game – which has traditionally been an ad-free space. In order to supercharge gaming advertising, IAB UK has launched new measurement guidelines for in-game ads.
Kroger Making Data Available For Programmatic CTV Ads
Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr
Roblox plans to introduce ads in games to boost revenue
Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play