Ecommerce brands spent 60% more on TikTok ads in Q2
Online retailers may soon see TikTok surpassing Facebook and Google as the most lucrative advertising channel.
September 13, 2022
‘Arvind Advertisement Party’: Congress digs at AAP over ads in Gujarat by Punjab government
Congress alleged that the Bhagwant Mann-led Punjab government is unable to pay salaries of employees but spent Rs 36 crore in two months on advertisements in Gujarat
Paid Advertising: Your Cost Per Campaigns Aren’t Protected
Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. The downside is the inability
Search shopping ads: 4 experts on how to shape your strategy
By Catherine Cribbin, head of partnerships, IAB UK When it comes to share of spend, search advertising leads the digital pack – making up 50% of the digital ad market in 2021, according to IAB UK’s latest Digital Adspend report. The report also breaks out spend on search shopping ads for the first…
Google faces €25bn lawsuit in UK and EU over digital advertising
Tech company accused of abusing its power in the ad tech market