Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk. To pause or carry on is the dilemma that several brands are facing about spending their advertising dollars/rupees on the micro-blogging platform. Musk on his own has acknowledged a fall in ad revenue on Twitter. “Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America,” Musk had tweeted. He even went on to suggest that he plans to name and shame companies who continue to do this. “A thermonuclear name & shame is exactly what will happen if this continues,” he added in another tweet. Here are some brands that have paused advertising on Twitter, and those who have not.
Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around
