Cos to unleash an Ad blitz this festival season

Historically, during the festive season, advertising spends are about 30-35% of the overall annual spends for auto makers. According to industry estimates, this translates to about ₹1,500 crore this year. The electronics industry, which includes the mobile phones segment, is boosting its marketing budget by 15-20% over last year, while spending by retail chains is expected to grow over the pre-Covid levels for the first time.

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