The campaign approach is to introduce people to the idea of gifting a Sleepwell mattress this wedding season and own the space of wedding gifting, the company stated in the press release. As it is considered the beginning of a new relationship, a wedding is the most apt time to give a mattress to the couple. Sideways Consulting’s campaign for Sleepwell attempts to capture this emotion with their signature humorous style.
Sleepwell redefines wedding gifting in new ad, Marketing & Advertising News, ET BrandEquity
