What if you’ve taken the time to create a marketing plan, but you’re now so busy servicing your existing clients that it’s difficult to stick to it?
Is it acceptable to put the plan on hold for a while? Ultimately, you have sufficient business to keep you busy. Moreover, you are uncertain that you could handle additional clients at this time.
While marketing may not seem necessary when business is booming, it is only a matter of time before your lack of marketing begins to negatively impact your company.
Even when you’re busy, adhering to your marketing strategy ensures a steady flow of prospects and customers into your business.
Despite the fact that you may be busy at the moment, if you stop marketing for the next three months, you may find yourself without clients because you’ve stopped the flow.
As a freelancer myself, I can completely relate to being too busy to market. The days never seem long enough to accomplish everything on my to-do list. As a marketing professional, I am aware that I cannot afford NOT to complete my marketing.
What should a busy woman (or man) do?!
Here are five suggestions; these are things I do and recommend to all of my clients as part of my 10-Step Marketing System.
1. Create a marketing calendar if you have not already done so. Plan your marketing activities in the calendar according to the frequency you determined in your marketing strategy.
If you planned to perform a task on a monthly basis, record it on the calendar once per month. Weekly? Enter it monthly four times. Perform this for all planned activities.
2. Attach your marketing calendar to a bulletin board or the wall above your desk. Make it a habit to view it every morning. Thus, you will avoid the issue of “out of sight, out of mind.”
3. Consider incorporating marketing tasks into your weekly and daily to-do lists. Enter the activities as to-do tasks in your calendar or PDA, just as you would for meetings and other business-related activities.
This is how I approach all of my marketing efforts. Microsoft Outlook and a Pocket PC are the only methods I trust to keep me on track. If it is on my calendar, I treat it as I would any other meeting or appointment, and I carry it out.
Every Wednesday, for instance, a reminder pops up to remind me to write my weekly ezine. If that did not occur, I would either write it on Monday at midnight, or it would not be completed.
4. Choose one day per month to examine your marketing calendar in depth and to look three months in advance. What upcoming event requires immediate preparation? What do you need to add to your to-do list or personal digital assistant (PDA) to ensure you don’t forget?
Typically, I perform this task at the end of the month when I am completing my month-end tasks, such as running sales reports, billing clients, and updating my marketing tracking reports.
Develop the habit of reviewing your marketing while performing these tasks. After a few months, it will become a habit and you won’t even have to think about it.
5. Consider hiring an assistant or support staff member to assist. If they can relieve you of some tasks that do not require your expertise, you will have more time to focus on what I call “revenue-generating activities.”
These include client service, product and service development, and marketing. I could not believe the difference that hiring assistance made.
I didn’t believe I could afford it, but now I don’t know how I survived without assistance for so long!
When you find a way to get back on track with your marketing and do it consistently, it becomes an integral part of your business.
Suddenly it doesn’t seem like marketing anymore. It’s a normal part of running a business. When this occurs, it becomes effortless.
Then, you can rest assured that your business will remain busy and profitable for the foreseeable future.