Want to Excel in ESG? Craft a “Green Ocean” Strategy.

For many managers ESG competition leaves them feeling overwhelmed and under-equipped. It’s not surprising. This is a new type of competition, one that often means competing across industries. This means that it requires a new strategy — one that the authors call Green Ocean Strategy. For those companies with stakeholders that care about ESG, Green Ocean strategy is the ideal way to compete in the new and increasingly important arena of ESG performance. The manager who can find an ESG space where their competitor is absent and yet they can excel, execute upon it, and then effectively communicate that performance to their stakeholders, will help ensure the ESG success of their company.

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