Top five trends in Performance Marketing

Saurabh Sangar, Founder & Director, Quantifi Digital is an experienced Digital Entrepreneur with a demonstrated history of working in the internet industry. He is skilled in Digital Strategy, Search Engine Optimization (SEO), Sales, Corporate Communications, and Market Research with a strong sales professional with a PGDBM focused in Marketing from IILM, New Delhi.   In today’s era, brands on online marketplaces are thriving to build a consumer-business connection. Enterprises are not only catering to the needs of their customers but also anticipating and exceeding their expectations. The industries are constantly under vital advancements and brands with the help of digital marketing agencies are adopting new-age methods such as performance marketing to gain a competitive edge in the markets. Having a digital presence now is not a substitute option but a necessity for modernizing the brand’s methods of marketing. Newer performance marketing trends are emerging which are orchestrating authentic interactions with customers, facilitating insight-driven decision-making and creating robust marketing strategies with the aid of technology.  Hyper-Personalization for superior customer experience Marketing leaders have recognized that to capture new customers and retain the existing ones, giving them a superior experience is necessary. Therefore to excel in the thriving markets, the performance marketing […]

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