The weird, wacky world of Vacation Inc., where branding goes to creative new heights

If Marty Bell, co-founder of the sunscreen brand Vacation, had to describe the world of the brand to someone entirely new to it, he’d tell them it’s like the TV show “‘The Office’ crossed with Jimmy Buffett’s brand world.” On Instagram, a recent caption reads, “Vacation® Brand’s Lead Scent Facilitator Jean Feinstein pictured here looking proud as blue banana punch after winning first place in Club Wyndman’s annual “chili and chill” night, Daytona’s most popular chili-related event.”

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