The Top Ten Ways Websites Cause Me Suffering

I believe that some individuals create and publish websites solely to torment their visitors. Web browsing and navigation is frequently akin to attempting to read on an airplane while a child kicks the back of your seat and the baby next to you alternates between screaming, crying, and drooling on you. There are some excellent websites on the Internet, but there are also many terrible ones. These are the bane of so many people’s existence, especially frequent Internet users.

The Internet’s popularity and significance among consumers and businesses continue to increase. Consequently, the quality of websites must keep up. Developing and maintaining high-quality websites is now more crucial than ever. Higher quality equals more revenue.

Here are the top ten ways in which a website misses the mark and causes hair loss and nervous breakdowns. Observe the common thread that connects each of these.

In particular, a poor website disregards the visitor’s experience in fundamental ways.

1. Animation

The majority of business people, professionals, and other adults dislike watching animated cartoons on Saturday mornings. Extremely annoying are websites that feature flashy animations as a ‘intro’, animated gifs on every page, or flying words. They detract from the content and prevent the visitor from accomplishing their objectives. Unless your website is a site for entertainment, try to avoid distracting motion. However, if your product or service can be demonstrated more effectively using Flash, QuickTime, or other multimedia formats, which is common, provide your visitors with the option to click a link to view it. However, don’t force them.

2. An excessive amount of scrolling

As soon as I scroll down an entire screen, my eyes begin to blur, I become slightly disoriented, my head spins, and my interest wanes. Computer monitors are not the optimal medium for reading. Due to the vastness of the Internet and numerous websites, it is crucial to always provide visitors with a clear frame of reference while they are on your site. If a page requires two or more full-screen scrolls, simply divide it into multiple pages.

3. Long, text-heavy, and unbroken paragraphs of unbroken text.

I must be extremely interested in a topic or be in dire need of the information to slog through large blocks of unbroken text online. If I’m simply shopping around for a product or service, you’ve lost me if I’m forced to endure this torment. Again, it is more difficult to read text on the Internet compared to other media such as books. In addition, Internet users are notoriously impatient, so ensure that your content is easy to read and unintimidating. Utilize titles, subheadings, short paragraphs, bullet points, and numbering.

4. There are no readily apparent ways to contact the company

If you only provide an email address on your website, your credibility may be questioned. Why are you not answering the phone? Why hide behind a generic and anonymous email address? Make it simple for your current and prospective customers to communicate with you.

5. Unchanging or out-of-date content

If I begin reading content on a website and quickly discover that it was written three years ago, I leave the site. Since there is so much information available, I believe there must be comparable, more recent information online. If you regularly update your site’s content, you will attract repeat visitors. And repeat visitors have a greater likelihood of becoming customers.

6. Long page downloads

It’s incredible that this is still an issue. When I click on a website and have to wait for it to load in my browser, I begin to sweat, pick my teeth, tap my toes, and roll my eyes, and I soon want to throw my computer out the window of my office. Obviously, I’m a bit impatient, but I’m aware that there are other websites with the same information that will download faster, so why wait? I’m gone.

7. “Me, me, me!” rather than “You, you, you!”

In general, nobody cares about you, your business, or your ideas. They are interested in what you can do for them. Therefore, websites that feature images of the company’s headquarters or emphasize their profound business philosophies do not bode well for retaining site visitors’ interest. Conversely, sites that speak directly to prospective customers about how they can solve their problems, make their lives easier, safer, wealthier, or more comfortable have a much greater chance of retaining visitors’ attention.

8. incomprehensible buttons or links

Here are a few examples of buttons that leave me bewildered: A wedding website with the button labeled “Blanks,” a boating website with the button labeled “The Lighthouse,” a book website with the button labeled “The Inside Story,” or a Web design website with the button labeled “Tea Time.” They sound like categories on Jeopardy. Imagine trying to navigate a highway with signs that read “Over Here,” “Moon Beams,” and “Lollypops.” Best of luck maneuvering through. The same applies to navigating websites. The names of buttons and links must inform the visitor of their destination. Make it as simple as possible for visitors to determine their destination before clicking. Occasionally, however, naming a link ambiguously may pique a user’s curiosity and encourage them to click on it. Keep your links and buttons as descriptive as possible, but as a general rule.

9. inconsistency in navigation

Imagine sitting down at a restaurant and receiving five separate menus: one for the appetizers, one for the soups and salads, one for the main courses, one for the desserts, and one for the beverages. Annoying. Imagine if each menu had a unique format, layout, and method of item listing. Brutal. I really don’t want to exert that much effort selecting my dinner; I’m starving and just want to eat. Do not require your visitors to relearn your navigation system whenever they enter a new section of your website. They, too, are hungry for useful information, and their impatience is even greater.

10. Inconsistent look & feel

When the look and feel of a website completely changes from one page to the next, I believe I am visiting a different website, another company, or a subsidiary. I am extremely confused. This screams poor planning and is frequently the result of adding new sections after the original site was constructed. This may result in design drift. It may be tempting to deviate from the original plan; you may now have a superior plan. Before introducing a new look and feel, however, you must complete a comprehensive redesign of the entire website. If not, a large number of visitors will likely scratch their heads and leave your site.

Lastly, any website that employs multiple of these infamous characteristics is particularly irritating to use. When I click on a website that has five different fonts and colors, scrolls to the center of the Earth, incorporates zinging words and large blocks of text, lists no phone number, and has content written and dated in 1996, I scream and know in my heart that pulling out my fingernails would be preferable to remaining there for one more minute.

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