Commerce

4 Tips for Creating Packaging Designs That Delight Your Customers

Great packaging design can make or break your product. In a market saturated with competitors fighting for customers, an eye-catching design truly matters for making the perfect first impression. Not only does… Great packaging design can make or break your product. In a market saturated with competitors fighting for customers, an eye-catching design truly matters …

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Reddit Advertising: How Does It Work?

Advertising on Reddit is one of the most misunderstood and underutilized marketing strategies in today’s digital marketplace.  Reddit is a discussion website that functions similarly to an internet forum.… Advertising on Reddit is one of the most misunderstood and underutilized marketing strategies in today’s digital marketplace.  Reddit is a discussion website that functions similarly to an internet …

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Why Pinterest Is A Marketing Channel Your Business Shouldn’t Forget

Image Unsplash Pinterest is the misunderstood little sibling of the social media family. It’s more creative, harder to understand at first glance and people tend to forget about it when discussing the achievements and benefits of Facebook, Twitter, and Instagram. That doesn’t mean you should be outright ignoring this channel though. Pinterest’s benefits may not …

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Playing Big to Win Big: How e.l.f. Cosmetics CMO Kory Marchisotto Is Disrupting the Beauty Industry for Good

Case Study Update: How e.l.f. Cosmetics Strategic Cross-Channel Audience Targeting Boosted Impressions 63% YoY Since Kory Marchisotto joined e.l.f. Beauty as CMO in 2019, the cosmetics and skincare brand … Case Study Update: How e.l.f. Cosmetics Strategic Cross-Channel Audience Targeting Boosted Impressions 63% YoY Since Kory Marchisotto joined e.l.f. Beauty as CMO in 2019, the …

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How Shopify’s New Mobile App “Shop” Supports Local Businesses

Shopify recently announced the launch of its new consumer shopping app, simply called “Shop.” Shopify’s ecommerce platform powers over 1 million ecommerce stores, including major brands like Lindt, Rebecca… Shopify recently announced the launch of its new consumer shopping app, simply called “Shop.” Shopify’s ecommerce platform powers over 1 million ecommerce stores, including major brands …

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