Six Common Ecommerce Website Design Errors
Microbusinesses Ecommerce is a highly competitive industry, and small businesses must develop a professional E-Commerce website to gain a competitive edge.
1. Inadequate or outmoded design
Numerous small business e-commerce websites exhibit an out-of-date website design. It is critical that your website has a modern, clean look and feel. If the design of your e-commerce website is not professional and the website appears to have been designed in the 1990s, it is critical to consider re-designing your e-commerce website. A professional design is critical for your E-commerce website, and the task of website design is best left to the professionals.
2. Lack of detailed information about products
Numerous E-Commerce websites make the common error of failing to provide detailed information about their product range. A common issue with ecommerce websites, particularly small business a target=” blank” href=” http://www.smallbusinessecommerce.co.uk “> E-commerce websites /a>, is a lack of detailed information about the products being sold. Even if an Ecommerce website has a large product catalogue, it is critical to have a separate product detail page for each product. Avoid describing your products in a single line. Product information is easily accessible on the manufacturer’s website, and the manufacturer is usually happy for you to use it on your website.
3. Do not conceal contact information.
Another frequent omission from many ecommerce websites is the absence of the company’s contact information, such as its telephone number and address. Customers frequently seek this information because it helps establish trust by demonstrating that someone will be available to answer questions should an issue with the purchase or the product arise.
Including the telephone number and address on all pages, either in the header or footer, is frequently a good idea. A simple email inquiry form or a request for a callback form on the website also contributes to customer confidence.
4. The benefits of doing business with your company are not readily apparent to the customer.
Another frequent blunder made by businesses is failing to communicate clearly on their website the advantages or benefits of doing business with them. Customers typically conduct competitor research prior to making a purchase.
5. Lack of a consistent search engine optimization strategy.
Many ecommerce businesses believe that simply having a website will automatically attract new customers. Regardless of how professionally designed your website is or how well-optimized it is for search engines, appearing on the first page of Google is not something that will happen on its own.
Thousands of businesses compete for the top spot on the first page of search results for any given keyword, but only ten can appear on the first page. To attract targeted traffic to your website and grow your leads and sales, you must maintain an ongoing search engine strategy and commission an ongoing search engine optimization campaign. Although it will take time, the benefits far outweigh the costs.