Shopper Privacy Could Boost Contextual Ad Targeting

Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it’s becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.

The post Shopper Privacy Could Boost Contextual Ad Targeting appeared first on Practical Ecommerce.

Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it’s becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.
The post Shopper Privacy Could Boost Contextual Ad Targeting appeared first on Practical Ecommerce.Read MoreMarketing & Advertising – Practical Ecommerce

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