Currently, everyone desires to work from home. Who wants to commute to an office and sit in a cubicle when they can be just as productive from the comfort of their own home while wearing whatever they please and without anyone looking over their shoulder?
Work at home, whether independently or via a high-speed connection to the office, is in high demand, and there is a great deal of work available for you as an IT entrepreneur.
But before choosing a logo for your Superfixit5000 van, it’s important to get down to the basics and do some proper planning (the logo will come in due time).
As with any other business, a proper plan, some research, and the completion of a few key tasks will propel your venture to success. Here are a few examples:
1. Understand your target market:
homeowners (duh! ), but seriously. Who is this? How do they operate? The corporate employees will have access to their own remote support, so you will focus on entrepreneurial types (such as yourself) and leisure computer users.
2. Know what to anticipate from them:
what problems will they typically face? What should you learn so that you can diagnose and resolve their problems quickly and effectively? Expect to encounter a significant amount of spyware-related malware.
3. Know your competition:
who is doing the same thing, how they are doing it, how much they charge, what services they offer, and how they advertise. Do they offer special deals or bundles?
4. Professionalism is essential:
You must have professional-looking work orders, invoices, a website, business cards, and flyers for people to take your business seriously.
5. Establish a solid brand :
It’s time for the logo! Have a consistent brand that distinguishes you from the competition, identifies you, and sticks in people’s minds.
6. Get connected :
Who can assist you in building and expanding your computer repair business? Where are the best suppliers, and can you outsource and manage projects for the services you do not provide? Are you able to quickly refer individuals to non-competing, complementary businesses that can meet their needs and charge referral/finders fees?
7. Plan for expansion right from the start.
A business plan is required, and you must be able to deal with having to hire help when there is too much work, as well as budget for slow periods. A growth and investment strategy is what will propel your business to the next level and guarantee that you will never again need to take orders from anyone else.
Home users and small businesses are in desperate need of friendly, competent computer professionals to address their information technology needs. To get the most out of all the potential business, you must always adopt an entrepreneurial mindset and think in terms of opportunity.
When you are in a person’s home or office diagnosing their computer issues, you are more than just a computer technician. They will seek your counsel on their IT strategy and expect you to have answers. Even if they don’t ask, you are bound to notice potential problems and opportunities for improvement; therefore, think like a consultant and don’t be afraid to make suggestions.
The success of your business will depend greatly on how others perceive you and how you conduct business. Recommendations and word-of-mouth advertising are your bread and butter. With well-thought-out, professional service, go out of your way to exceed expectations and meet their needs (even those they are unaware of).
To achieve this, you need a plan and a road map; invest the time early on to establish a solid foundation for your home computer repair business, and you will never again have to work for someone else.