A weblog (or simply blog) is a website that ‘publishes’ or features articles (also known as ‘blog posts,’ ‘posts,’ or ‘entries’) written by an individual or group using any or all of the following:
• Texts only • Photos or images (photoblog) • Video (videoblog) • Audio files (audioblog) • Hyperlinks
Blogs are primarily used for the following purposes, and are usually presented and arranged in reverse chronological order:
• Content management system • Online publishing platform • Online journal or web diary
The following are the elements of a typical blog:
• Post date – the date and time when the blog entry was published.
• Blog category – the blog’s classification.
• Blog title – this is the title of the blog.
• Main body – the blog’s main content
• RSS feeds and trackbacks – these are links to the blog from other websites.
• Reader comments – these are additional comments made by readers.
• Permalinks – the full article’s URL
• Calendar, archives, blogrolls, and add-ons or plug-ins are all optional.
A blog can also have a footer, which is usually located at the bottom of the page and displays the post date, author, category, and’stats’ (the nubmer of comments or trackbacks).
There are many different kinds of blogs. The following are a few of them:
1. Political blog – covering news, politics, activism, and other topics (such as campaigning).
2. Personal blog – also known as an online diary, a personal blog can contain a person’s day-to-day experiences, complaints, poems, and illicit thoughts, as well as communications between friends.
3. A topical blog focuses on either a specific niche (function or position) that is typically technical in nature or local information.
4. A health blog that focuses on specific health concerns. A medical blog is a type of health blog that includes medical news from health care professionals as well as real-life patient cases.
5. Literary blog (also referred to as litblog)
6. Travel blog focusing on a traveler’s experiences on a specific journey.
7. Academic issues, such as research notes, are covered in a research blog.
8. Legal blog – on law (technical areas) and legal affairs; also referred to as “blawgs.”
9. Media blog – focuses on media misinformation or inconsistencies; usually reserved for a newspaper or television network.
10. Religious blog – about religion
11. Educational blog – usually written by students and teachers, and focused on educational applications.
12. Collaborative or collective blog – a group of people writing about a specific topic.
14. Business blog – used by entrepreneurs and employees of corporations to promote their businesses or discuss their work.
15. Personification blog – non-human beings or objects are the focus (such as dogs).
16. Spam blogs, also known as’splogs,’ are used to promote affiliated websites.
Blogging is usually done on a regular basis (nearly daily). The act of authoring, maintaining, or adding an article to an existing blog is referred to as “blogging,” while the term “blogger” refers to a person or a group who maintains a blog.
On the Internet today, there are over 3 million blogs. This number is steadily increasing as more blog software, tools, and other applications become available, making it easier for almost anyone to update or maintain a blog (even those with little or no technical background). As a result of this trend, bloggers can now be divided into four groups:
• Personal bloggers are people who keep a diary or write about a topic that they are passionate about.
• Product and service promoters, also known as business bloggers.
• Organizational bloggers are those who focus on an organization’s or community’s internal or external communication.
Professional blogging (problogging) is when you blog for a living. Professional bloggers (probloggers) are those who make a living from their blogs (as an individual blog publisher or a hired blogger).
Here are just a few of the many ways probloggers can make money:
• Advertising programmes • RSS advertising • Sponsorship • Affiliate Programs • Digital Assets • Blog network writing gigs • Business blog writing gigs • Non blogging writing gigs • Donations • Blog Flipping • Merchandising
If you want to be successful at problogging, there are a few things you should think about:
1. Take your time. Problogging necessitates a significant amount of time and effort, as well as a long-term perspective.
2. Be aware of your target market. Building a readership requires focusing on a specific audience or group.
3. Act as if you’re a ‘expert.’ Concentrate on a single niche topic and strive to be the “go-to” blogger on it.
4. Broaden your horizons. Experiment with various advertising and affiliate programmes to see what works best for you (aside from blogging).
5. Don’t bore your audience. Concentrate on the layout. A blog that uses white space, line spacing, and larger fonts is more inviting to read.