Monitor the Competition to Remain on Top

Just when you thought you had this online business thing down pat, it turns out you must now become a super-secret spy, break into your competitor’s databases, and steal vital, documented information that you can use to your advantage. So prepare your rope and mask, because we’re entering!

In addition, I’m currently kitting. Spying on your rivals does not require a mask, a rope, or any illegal activities. It is much easier than you might think, and it could give you the edge you need to attract more targeted traffic, discover helpful content, rank well with search engines, and ultimately earn more money. The truth is that “spy” is a bit of an exaggerated term for what you must do. I enjoy using it because of its dramatic value, so I will continue to do so throughout this article. I like to think I’m a dangerous man.

How do you identify your competitors and conduct research on them? Google will do the majority of the work for you. Let me begin by saying that although this procedure is straightforward, it takes time to execute properly. If you really want to achieve the best results, you must conduct exhaustive research. If you are going on a mission, ensure that it is accomplished successfully. Let’s begin.

First, determine the ten most relevant keywords for your website, i.e., the ones that are most crucial for achieving high Search Engine rankings. I’m sure you’re already working hard to achieve a high ranking with these keywords on the major SEs. Now, go to Google and conduct a search on each of them individually. The top ten results for each keyword are your most formidable competitors. Unless you already rank in the top ten for some of these keywords or some of the same websites rank in the top ten for more than one keyword, you will have a maximum of 100 high-quality websites to “spy” on. Remember to take your time and conduct thorough research. It is impossible to visit all of the sites in a single day. Make time in your schedule throughout the week to concentrate on a single website.

Focus your careful examination of each website on the following five aspects: content, sales letter, affiliates, keywords, and link popularity. Determine the method.

Content

Content is one of the most essential features of a high-quality website. You can bet that a website with an abundance of useful content will rank highly on search engines and be well-liked by its visitors. Check for relevant content that you can incorporate into your website using your own words and writing style. Also take note of how this content is organized and categorized throughout the website. Count the number of pages devoted to each category, and extract as much useful information as you can from each page to help you improve your own pages. Learn from the experts and apply what has worked for them to achieve success.

Sales Letter

Okay, “Super Spy,” it is time to don a disguise (This gets cooler by the second). I want you to dress as a typical visitor who just discovered the website you’re eavesdropping on by conducting a genuine search for a product or service he/she needs. Now, view and read the sales letter through this visitor’s eyes. I want you to make note of the phrases that caught your attention the most. What did you read that prompted the thought, “This is a fairly convincing argument?” This is precisely the type of information you should extract from the website, as it is easily applicable to your business. You realize that if it convinced you, it will likely convince your visitors as well. Notate all the persuasive arguments you can find, and then “steal” them. Obviously, I mean to paraphrase them in your own words and for your own benefit. You can capitalize on the fact that many webmasters have spent significant time conducting research and writing persuasive sales letters. Don’t you almost feel bad?

Affiliates

Regardless of the nature of your online business or website, it is always advantageous to be affiliated with companies that pay you for referrals that result in sales. Affiliating with a reputable company could not only bring you a substantial amount of additional income, but it will also ensure the survival of your business by generating multiple income streams. This is crucial for beginning online entrepreneurs. If your primary source of income evaporates, your business will not cease to exist.

Spying on successful websites with content similar to yours could lead you to high-quality affiliate programs with which you can form partnerships to secure the future of your business and increase your income. Typically, websites refer visitors to their affiliates by making a friendly recommendation about their products or by placing a link to their website under a category that is relevant. They want the customer to click on the link voluntarily, not by force. Examine the links leading back to the company’s main website for yourself. Sign up for the program if you like what you see and believe the product is worth representing. With dependable revenue streams, your company’s foundation becomes much more solid.

Keywords

Keywords are “crucial” to generating targeted website traffic. In fact, more than ninety percent of Internet users find what they are looking for by conducting a search using a keyword or phrase that is relevant to their search. Your website and the websites you are eavesdropping on already share at least one keyword. Now you can check to see what other keywords these websites believe require high rankings. You could probably find some words that, if added to your website, would increase its visibility to search engines. You have nothing to lose, and the procedure is straightforward:

Click “View” at the top of your browser window. Click “Source” now. A new window should open displaying the HTML source code for the current page. Find the Meta Keywords Tag in the page’s Head. You will be able to see which keywords the webmaster felt were relevant to the page’s content and necessary for Search Engines to notice. Make a list of keywords or phrases that could possibly be used in your project. You can add these terms to your keywords Meta tag and incorporate them into the page’s content to increase its value. The more relevant keywords your website contains, the greater its chances of being discovered by search engines.

Link Popularity

Checking the link popularity of websites that rank among the top ten in Google could give you an idea of how many links you would need to place in order to achieve a higher position. This is likely the simplest task to complete. Numerous websites provide free link popularity checks. You can use the free link popularity checker at http://www.imomms.com/FreeTraffic.html under the Link Exchange category. Simply enter the URL of the website you wish to monitor and check their statistics. You could also examine the websites that they are linking to and attempt to exchange links with them, as their content is likely to be related to yours.

As you can see, spying on other high-quality websites, while somewhat time-consuming, is a simple task that, if executed correctly, can yield excellent results. It could help you add more high-quality content to your website, test out new keywords, identify new revenue streams, determine what attracts more customers, boost your link popularity, and achieve higher Search Engine rankings. It is worthwhile! You will see if you attempt it! Keep your mask and rope close at hand, as your mission is about to commence.

Leave a Comment

Your email address will not be published.