Marketing Infoproducts: Put Your Brain in a Box!

As long as you provide a service, there will always be a ceiling on the amount of money you can earn based on the number of hours you can work per week. Even if you hire an assistant and/or increase your rates, you will only increase the ceiling slightly. The way to break through that ceiling is to package your intellect into information products and sell them online.

You have developed a distinct system and method of providing service to your clients. Package it as an information product that demonstrates exactly how you do it step by step. The incredible benefit of this is that you can teach people from all over the world at any time of day or night, seven days a week.

There is no limit to the number of information products you can sell with info products. While your service will always be constrained by the amount of time available for face-to-face interaction, your information product has the potential to educate an infinite number of people.

Additionally, packaging your brain into infoproducts enables you to develop your brain into multiple products. Your packaged brain can be sold as CD sets, e-books, paper versions, recorded online seminars, and DVDs on your website and at public speaking events. Due to the fact that you will be building a loyal client base that is hungry to learn more from you, you will be able to feed this hungry audience with your infoproducts.

Additional advantages of packaging your brain into information products include the following:

1. A cost-effective method of utilizing your services.

By offering your clients information products, they can purchase your packaged brain for a fraction of the cost of hiring you. For instance, a self-study course could provide a condensed version of the services provided by a financial planner or coach over the course of several months to clients.

2. A less risky option for prospects.

Frequently, your system acts as a portal to you. Your prospect may first study your system and then purchase your complete meal deal. This is extremely effective – your prospect pays you to be his or her lead! She develops a sense of familiarity with you. Bear in mind that people prefer to work with people they know, like, and trust. Your information product is establishing relationships on your behalf.

3. Your products contribute to your credibility.

As with book writing, creating info products will increase your perceived expertise. You strengthen your brand, and people trust you because you have outlined the precise steps necessary to resolve their issue. Bear in mind that this is always about answering the question, “What is in it for me?” from the perspective of your target audience.

4. You improve your efficiency.

By formalizing your process, you can demonstrate the precise sequence that benefits your clients. Rather than attempting to be intuitive about how to solve each person’s problem, walk them through your process step by step. You save time by knowing what each session will cover and how long it will take to see results.

Your customers will be impressed if you provide them with worksheets and specific homework assignments to complete. It demonstrates your expertise and reassures them about their decision to hire you.

5. You can create package deals.

Because you understand every step of your system, you can provide options to your customers. When people have options, they are MUCH more likely to make a purchase. By providing your customers with options, they can purchase what is best for their individual circumstances. Your clients may elect to pursue one option initially and then add another later. The benefit of this is that your customers get RESULTS and you work less because you have a SYSTEM.

I recommend that you always provide options that encourage your customers to work with you on an ongoing basis. For instance, a professional organizer could create a single package that includes an initial consultation, a clutter analysis, four weeks of room-by-room organization, and four weeks of one-on-one work with the customer to teach them how to create organizational systems. This option may include a Clutter-Free Workbook and Tips.

A personal trainer could suggest Fantastic Fitness! This six-month training program may include one-on-one workouts, nutrition counseling, and a personal grocery shopping session to demonstrate how to Shop for Fantastic Fitness! and a workbook for tracking goals and progress.

6. You can transform your package into an extremely costly option.

Once you have packaged your brain, you can create an expensive option that provides a LOT of information to your prospects in person. The majority of people who offer this do so via a multi-day live event.

Because you will be spending hours upon hours educating your audience, they are willing to pay anywhere between $1,500 and $10,000 or more for this type of program. With a strong sales letter placed on your website, you can attract between 20 and 50 people to your event. You perform the calculations.

7. You can use your system to organize your points of discussion.

Once you have established a system, it becomes significantly easier to close sales, deliver presentations, and deliver public talks, because you will always have specific talking points that relate directly to your info products. You can provide people with a chapter or a sample session based on a section of your system to get a feel for what you have to offer.

8. Prospects can convert to customers at a variety of price points.

If you are selling information products, the typical price range for an e-book is between $17 and $97, while the price range for a teleseminar is roughly the same. For a manual, the price ranges become quite disparate. I have seen them range from $100 to $1,000, depending on the complexity of the data. To command a price greater than $100 – $200, you must begin including CDs, templates, and other value-added components. The information-products industry is an excellent one to enter and is highly addictive for both you and your customers (in a good way).

I hope this has sparked your imagination about how you can package your brain as a system and how this will make marketing and implementing it SO much easier. The end goal is to increase customer acquisition and revenue generation with minimal effort.

ITEM OF ACTION: Consider your current offerings. How can you package your mind into your first information product? Which format will be used? How are you going to market it? How much will it cost?

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