Design for Your Content

Why should you design your content?

When I was around 14 years old, I created my first website. It took me a while to get the design just right. I meticulously mapped out in my head all the pages I believed a website should contain (Main, About Me, Pictures, and Links!). I drew a sitemap on paper to ensure that everything was flawless!
Then I painstakingly taught myself.html (back when there were no WYSIWYG editors) and hand-drew every.jpg. It took several weeks, but I eventually completed the website. I simply needed to write the content to fill it. The realization that I had nothing to say dawned upon me only then.

When I was a senior in high school, I created a significantly more ambitious website. I created a page for each of my friends and included humorous content that I knew would make them smile. I limited the home page to a list of links so that visitors could easily locate their desired pages. In contrast to my first website, this one was a huge success due to the seamless integration of design and content. People took the time to read it because I had written it with my audience in mind, as opposed to attempting to fit the content into the design. As a result, the site became extremely popular, and even though it has been offline for years, people continue to discuss it.

Both of my websites were extremely basic, amateur efforts, but the same principle applies regardless of the size of the website. Design is essential, but content reigns supreme. The web is a communication medium; if you publish something online, you obviously have something to say, and you cannot allow your words to be overshadowed by your website’s dazzling design. You must master designing for your content.

Design for communication

The most essential aspect of your website is the actual content. You must ensure that your message is conveyed, or else your efforts will be in vain. But there is no point in simply reiterating a few paragraphs of marketing hype; web users are surprisingly savvy and can see through this in an instant, at which point they will have hit the back button and moved on down the list of search results.

You must determine what people are looking for and provide it.

Perform some research; consider which search terms you would use if you wanted to purchase your product, and then look them up. Consider your competitors and the actions they are taking. Check Wordtracker to see if there are additional keywords you could use.

Then use your creativity. Consider the reasons why people may be searching for your product and write for them. If your website promotes a hotel in the middle of a ski resort in Switzerland, don’t just advertise for “hotels in Switzerland.” Instead, provide informative articles about skiing and then direct visitors to your hotel.

Once you have determined the required content, you must create it. It is essential that it be well-written if you want people to read it and find the information useful. There is a great deal of garbage on the internet, and if people discover a truly useful article, they will return for more. In light of this, here are a few suggestions for writing better content:

Write lucidly. Write concisely. Huge blocks of text repel readers, so keep it as brief and concise as possible. Don’t feel obligated to explain everything, but also don’t assume that your readers already know everything. They would not be reading your article if they did. Use references to bolster your arguments and provide links to additional information-rich sources. Do not be afraid to link to external websites. It will only increase people’s trust in you.

Express yourself. Since it is the Internet, you can and should be informal. People enjoy feeling as though they are listening to a real person. However, this does not excuse you from using proper spelling, punctuation, and grammar. Not everyone is from the same country as you, and it is easy for things to get lost in translation.

Design for simplicity of use

People prefer reading less text on a screen than on a page. Therefore, you must make their lives easier. Design your website so that it complements and enhances the text, and be careful not to overwhelm it with images and menus that distract readers from the content.

Use easily digestible chunks of text and short paragraphs composed of short sentences. Give each topic its own page if it makes the document easier to read. Five concise pages are preferable to a single voluminous page.

Use bullet points and lists to facilitate comprehension. Utilize header tags or bold text to highlight the significance of key elements. Try as much as possible to divide the text into smaller sections that people will be more inclined to read.

Designing for accessibility

Not everyone who uses the Internet has perfect vision. Some have visual impairments, while others may be blind. However, they are still capable of using the Internet if web designers follow a few simple rules to make things simpler.

Fonts should be resizable – it is tempting to restrict fonts to a specific size in order to preserve your design, but it is crucial that you allow users to select their own font size. There are a large number of online articles about creating layouts that respond dynamically to text size changes. Numerous visually impaired people use screen-readers to navigate the web; one way you can enhance their experience on your site is by using proper.html, which improves the screen-accuracy. reader’s Do not use images as a source of information; rather, use them to supplement the text. Your website should ideally function just as well without images. Consider viewing your website with a text-only browser, such as Lynx, to determine how it will appear to a screen reader. Ensure that you effectively utilize image alt tags. Provide a concise summary of the image’s contents. If you include numerous meta keywords, you will also improve your SEO.

You must ensure that all users can access and view your content, and that it appears identical on all computers. That indicates testing. Get as many individuals as possible to test your website in various browsers, resolutions, and platforms. Ensure that it functions identically in all of them.


As was the case with my first website, if you prioritize design over content, your users will become bored and leave, and your website will revert to anonymity. By implementing the recommendations in this article, your website will be revitalized and your content will be given the opportunity to shine. People will read whatever you write. If they enjoy the music, they will return again and again…

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