If you own a small or medium-sized business, you are almost certainly up against stiff competition for customers or clients. In such a competitive marketplace, the business that succeeds is the one that maximizes its brand awareness and advertising efforts for its products or services. Even if your marketing efforts include high-profile media campaigns, expensive pay-per-click search engine marketing, and direct mail pieces, you should also utilize less expensive methods of sustaining your company’s awareness. If you lack a sizable marketing budget, it’s even more critical to find innovative ways to raise awareness of your business and spread the word.
Signage is one of the most effective forms of advertising.
While large billboards may be prohibitively expensive, there are numerous less expensive forms of signage that can attract customers to your retail location, direct traffic to your website, and raise awareness of your products and services. Best of all, custom signs of superior quality can be ordered online at a fraction of the cost of creating them locally. The following section will discuss the various types of signage available and how you can incorporate them into your business.
Custom Vinyl Decals:
If you own a retail establishment, your doors and windows serve as prime advertising space. When you create a custom vinyl decal for your door or window, you create a highly effective form of advertising. Custom vinyl decals are also ideal for bumper stickers, so if you’re a member of a booster club, advocating for a political cause, or simply want to give something to your customers, you can design your own bumper sticker.
Custom Window Lettering:
While custom window lettering is necessary for your storefront, vehicle lettering may be an even better advertising option. When you have custom vehicle lettering, every time you or one of your employees gets behind the wheel, you are advertising your business. You can customize these vinyl graphics to include your logo, business name, website address, and phone number – or anything else you wish to communicate to potential customers.
Whether you’re holding a sale or another type of event, custom banners help your business stand out. When creating a banner, you can incorporate your logo and choose from a variety of colours, fonts, special effects, borders, and graphics.
If you require temporary signage, magnetic signs offer cost-effective yet effective advertising. For instance, if you or your employees use personal vehicles to make deliveries or to visit customers or clients, magnetic signs can easily be attached to the vehicle and removed at the end of the day.
Other Types of Signage:
The best custom sign companies are capable of creating a wide variety of different types of signage. Along with custom vinyl decals, window lettering, banners, and magnetic signs, they can also create custom wall lettering and graphics, as well as boat lettering and registration numbers, as well as license plates and digital decals.
Almost any business that advertises – from network marketers to franchisees – can take advantage of these low-cost marketing techniques to get the word out without breaking the bank.