Paid Social

How the Pinterest Algorithm Works in 2021

Pinterest launched more than a decade ago in 2010, with interest in the site and app growing exponentially over time, solidifying Pinterest’s position as one of the most popular—and relevant— social destinations… Pinterest launched more than a decade ago in 2010, with interest in the site and app growing exponentially over time, solidifying Pinterest’s position …

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How Does the Snapchat Algorithm Work in 2021?

With 265 million daily active users (DAUs), Snapchat is among the most popular social media platforms, particularly for Millennials and Gen Z in the U.S. In fact, more than 75% of the 13-34-year-old U.S.population… With 265 million daily active users (DAUs), Snapchat is among the most popular social media platforms, particularly for Millennials and Gen …

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What is Clubhouse, and How Can Brands Make the Most of It?

Have you ever wished you could be a fly on the wall during in-depth, candid, unedited live conversations with experts and everyday people who are passionate and well-informed about topics that matter to you? With… Have you ever wished you could be a fly on the wall during in-depth, candid, unedited live conversations with experts …

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Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?

Facebook has officially removed the 28-day attribution window option for some brands from its advertising platform. This window has historically been the default window for Facebook ad campaigns, but as of … Facebook has officially removed the 28-day attribution window option for some brands from its advertising platform. This window has historically been the default …

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Instagram Explore: How to Take Advantage of 6678% YoY Impressions

Instagram Explore is one of the most popular features on the platform. According to numbers collected by Instagram, over 50% of users use Explore every month, which adds up to over 500 million people.   Instagram… Instagram Explore is one of the most popular features on the platform. According to numbers collected by Instagram, over 50% …

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