LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million members in more than 200 countries and territories, LinkedIn is … LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million …
How the LinkedIn Algorithm Works in 2021 and Best Practices Read More »
If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for it. Though the tune has been around a while — the TikTok app, formerly known as Musical.ly, is what brought the silly … If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for …
As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is the new Conversions API (CAPI). Here’s what… As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is …
Social commerce is a force to be reckoned with in today’s digital environment and has already been adopted by social media giants like Instagram, Facebook, and Pinterest. TikTok is now adopting social commerce… Social commerce is a force to be reckoned with in today’s digital environment and has already been adopted by social media giants …
Since its launch in 2005, YouTube has become more than just a platform for users to upload, share, and watch videos. It’s now the second-largest search engine in the world—and a valuable tool for brands and… Since its launch in 2005, YouTube has become more than just a platform for users to upload, share, and …
With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question of how likely users are to provide Facebook with permission to track has been an ongoing debate.… With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question …
Is Facebook as Distrusted as You Think? Maybe Not Read More »
As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns. Within the Facebook ecosystem, brands have… As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns. Within the Facebook …
Facebook has recently announced that their standalone Facebook Analytics tool previously available at facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging… Facebook has recently announced that their standalone Facebook Analytics tool previously available at facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging…Read MorePaid …
Facebook Analytics is Going Away: Next Steps for Advertisers Read More »
Twitter, having been created in 2006, is still one of the top social media platforms in the world. There are over 340 million active users on Twitter as of 2020, with over 500 million tweets sent a day. That’s a lot… Twitter, having been created in 2006, is still one of the top social media platforms …
Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace. Reddit is a discussion website that functions similarly to an internet forum. Reddit receives over… Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace. Reddit is a discussion website that functions similarly to an …
Reddit Advertising: Experts Share How Upper Funnel Tactics Can Drive Conversions Read More »