Paid Social

How the LinkedIn Algorithm Works in 2021 and Best Practices

LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million members in more than 200 countries and territories, LinkedIn is … LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million …

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Facebook Partners with Tinuiti To Drive Awareness and Increase Sales Using Performance Branding Strategy

As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns.  Within the Facebook ecosystem, brands have… As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns.  Within the Facebook …

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Facebook Analytics is Going Away: Next Steps for Advertisers

Facebook has recently announced that their standalone Facebook Analytics tool previously available at facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging… Facebook has recently announced that their standalone Facebook Analytics tool previously available at facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging…Read MorePaid …

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Reddit Advertising: Experts Share How Upper Funnel Tactics Can Drive Conversions

Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace.  Reddit is a discussion website that functions similarly to an internet forum. Reddit receives over… Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace.  Reddit is a discussion website that functions similarly to an …

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