Paid Social

How the LinkedIn Algorithm Works in 2021 and Best Practices

LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million members in more than 200 countries and territories, LinkedIn is … LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million …

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What is Facebook’s Conversion API (CAPI)?

As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is the new Conversions API (CAPI).  Here’s what… As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is …

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Facebook Partners with Tinuiti To Drive Awareness and Increase Sales Using Performance Branding Strategy

As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns.  Within the Facebook ecosystem, brands have… As advertisers navigate performance media in a privacy-focused world, there is a greater emphasis on fueling the funnel to shore up conversion-focused campaigns.  Within the Facebook …

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Facebook Analytics is Going Away: Next Steps for Advertisers

Facebook has recently announced that their standalone Facebook Analytics tool previously available at facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging… Facebook has recently announced that their standalone Facebook Analytics tool previously available at facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging…Read MorePaid …

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Reddit Advertising: Experts Share How Upper Funnel Tactics Can Drive Conversions

Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace.  Reddit is a discussion website that functions similarly to an internet forum. Reddit receives over… Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace.  Reddit is a discussion website that functions similarly to an …

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