Analytics

How to Gauge the Quality of Your Customers (and Save on Customer Acquisition Cost)

When it comes to driving revenue for your business, not all customers are created equal. In fact, the majority of your revenue is driven by only about 10% of your customers. Those customers are your most valuable… When it comes to driving revenue for your business, not all customers are created equal. In fact, the …

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What is Google Analytics 4 and How Is It Different From Other Versions?

Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4 builds upon the foundation of cross-device… Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + …

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Measuring Facebook Ad Performance? Here’s Why Last Click Should Be Your Last Resort

Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in ad revenue during 2019.  Unfortunately, the advertising platform can also … Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in …

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How to Use Predictive Analytics to Make Future-Forward Advertising Strategies

What if you could see the future? We’re not talking about a sixth sense. In this article, we’ll cover how brands can use predictive analytics to discover insights about and plan their marketing for… What if you could see the future? We’re not talking about a sixth sense. In this article, we’ll cover how brands …

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Google Phasing Out Third-Party Cookies: What You Should Know

Google has been making waves with its recent announcement on plans to phase out third-party cookie support for Chrome in the next two years. The news holds some very big implications for marketers and brands that… Google has been making waves with its recent announcement on plans to phase out third-party cookie support for Chrome …

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