When it comes to driving revenue for your business, not all customers are created equal. In fact, the majority of your revenue is driven by only about 10% of your customers. Those customers are your most valuable… When it comes to driving revenue for your business, not all customers are created equal. In fact, the …
How to Gauge the Quality of Your Customers (and Save on Customer Acquisition Cost) Read More »
Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4 builds upon the foundation of cross-device… Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + …
What is Google Analytics 4 and How Is It Different From Other Versions? Read More »
Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in ad revenue during 2019. Unfortunately, the advertising platform can also … Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in …
Measuring Facebook Ad Performance? Here’s Why Last Click Should Be Your Last Resort Read More »
What if you could see the future? We’re not talking about a sixth sense. In this article, we’ll cover how brands can use predictive analytics to discover insights about and plan their marketing for… What if you could see the future? We’re not talking about a sixth sense. In this article, we’ll cover how brands …
How to Use Predictive Analytics to Make Future-Forward Advertising Strategies Read More »
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Google has been making waves with its recent announcement on plans to phase out third-party cookie support for Chrome in the next two years. The news holds some very big implications for marketers and brands that… Google has been making waves with its recent announcement on plans to phase out third-party cookie support for Chrome …
Google Phasing Out Third-Party Cookies: What You Should Know Read More »
In the worthy and important pursuit of understanding your customer, it can be tempting to collect more, more, and more data. However, if you can gather data from every channel and every touchpoint, should you?… In the worthy and important pursuit of understanding your customer, it can be tempting to collect more, more, and more …