Analytics

Combining Data from Google Analytics and Other Sources

Google Analytics provides data from a website or app on engagement, conversions, and transactions. However, many online merchants need data from other sources, such as search engines, social media, affiliates, and more. Some of these sources can be connected or imported into Google Analytics. Others cannot. The post Combining Data from Google Analytics and Other …

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Google Analytics: ‘Assisted Conversions’ Are Attribution Gold

Google Analytics “Assisted Conversions” reports are hidden attribution gold deep in the platform’s conversion analysis tools. While most Analytics reports show the immediate source (“last click”) of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions. The post Google Analytics: ‘Assisted Conversions’ Are Attribution Gold appeared first on Practical Ecommerce. Google …

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Using Google Analytics for Continuous Improvement

There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business. To help, I’ve assembled a Data Studio template tailored to ecommerce.  The post Using Google Analytics for Continuous Improvement appeared first on …

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Charts: U.S. Direct-to-consumer Sales 2018 to 2020

The growth in U.S. direct-to-consumer ecommerce sales continues, albeit at a slower rate. In 2018, year-over-year growth was 56.6 percent. In 2020, it was 24.3 percent. The post Charts: U.S. Direct-to-consumer Sales 2018 to 2020 appeared first on Practical Ecommerce. The growth in U.S. direct-to-consumer ecommerce sales continues, albeit at a slower rate. In 2018, …

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Charts: Social Media’s Impact on Ecommerce Revenue

Social media’s impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites. The …

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A Data Studio Template to Automate Ecommerce KPIs

Automating key performance indicators streamlines data collection and enables real-time reporting. Collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform. To help, I’ve created a free Data Studio template that you can use for your business. I’ll explain the template in this post. The post A Data Studio …

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How to Gauge the Quality of Your Customers (and Save on Customer Acquisition Cost)

When it comes to driving revenue for your business, not all customers are created equal. In fact, the majority of your revenue is driven by only about 10% of your customers. Those customers are your most valuable… When it comes to driving revenue for your business, not all customers are created equal. In fact, the …

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