I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google’s analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4. The post Ramping Up Google Analytics 4 appeared first on Practical Ecommerce. I first addressed Google Analytics 4 last …
With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Here is a list of analytics plugins for WordPress. The post 15 Analytics Plugins for WordPress appeared first on Practical Ecommerce. With the right analytics plugin, a WordPress merchant can track …
Google Analytics provides data from a website or app on engagement, conversions, and transactions. However, many online merchants need data from other sources, such as search engines, social media, affiliates, and more. Some of these sources can be connected or imported into Google Analytics. Others cannot. The post Combining Data from Google Analytics and Other …
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Google Analytics “Assisted Conversions” reports are hidden attribution gold deep in the platform’s conversion analysis tools. While most Analytics reports show the immediate source (“last click”) of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions. The post Google Analytics: ‘Assisted Conversions’ Are Attribution Gold appeared first on Practical Ecommerce. Google …
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There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business. To help, I’ve assembled a Data Studio template tailored to ecommerce. The post Using Google Analytics for Continuous Improvement appeared first on …
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The growth in U.S. direct-to-consumer ecommerce sales continues, albeit at a slower rate. In 2018, year-over-year growth was 56.6 percent. In 2020, it was 24.3 percent. The post Charts: U.S. Direct-to-consumer Sales 2018 to 2020 appeared first on Practical Ecommerce. The growth in U.S. direct-to-consumer ecommerce sales continues, albeit at a slower rate. In 2018, …
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Modern commerce marketing can be data-driven and repeatable. At some companies, however, marketing is unplanned and unorganized. This came up during a recent job interview when a candidate said, “Marketing isn’t construction work. It is not workmanlike. It is more like art.” But is it really? The post Is Marketing Just an Art? appeared first …
Social media’s impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites. The …
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Automating key performance indicators streamlines data collection and enables real-time reporting. Collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform. To help, I’ve created a free Data Studio template that you can use for your business. I’ll explain the template in this post. The post A Data Studio …
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When it comes to driving revenue for your business, not all customers are created equal. In fact, the majority of your revenue is driven by only about 10% of your customers. Those customers are your most valuable… When it comes to driving revenue for your business, not all customers are created equal. In fact, the …
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