Branding: What is New in an Ever-changing World?

Raluca is a brand strategist, international business consultant, and keynote speaker who works with CEOs, executives, and entrepreneurs to grow or build their professional and personal brands, as well as their business plans and business development.  After over a decade of experience in sales, business consulting, business development, and branding, Raluca understands what truly drives success and growth. It’s not just about having a brand; it’s about the people you invest in and how well you connect with those you’re striving to assist. In addition to her extensive branding and business consulting experience, Raluca is an accredited trainer by HRDA- Human Resource Development Authority of Cyprus, a certified mentor and coach.  Raluca has been featured in various publications, such as Gold Magazine, Healthy Woman Magazine, InBusiness, Ziarul News, and The Global Interview.    What exactly is branding? “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. “Warren Buffett Let’s discuss branding and why it is so vital today! Branding is not a specific set of activities, but rather a strategic perspective used to align customer interests and communicate values. Regarding the creation of customer care, branding encompasses more […]

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