BRANDING BHUTAN

High atop the Himalayas sits the Kingdom of Bhutan. Nestled between two nuclear superpowers, the small mountain nation remains steadfast and fiercely independent despite its towering neighbors. As Bhutan re-opens its borders to travellers, it turned to creative communications agency London’s MMBP & Associates to reassert itself on the global stage. VICTORIA CAMBLIN climbed to basecamp, and learned from MMBP founders JULIEN BEAUPRÉ STE MARIE and HANK PARK how to rebrand an entire country.

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