Are FFA Pages an Effective Marketing Tool?

FFA is an acronym for Free for All Links, which are essentially webpages that allow anyone to include their website’s URL in their own for free. The site hosts tens of thousands of FFA pages.

FFA is a spam technique used to increase the amount of traffic to a website. Initially, the concept was created with the best of intentions as a search engine optimization technique. However, over the decades, the landscape has shifted as FFA links have lost their novelty and an abundance of auto submitters have emerged on the internet. Auto submissions allowed personals to post links to their websites on multiple FFA sites simultaneously, eliminating the need for you to visit each page individually. This significantly reduced the quality of FFA sites and, consequently, the likelihood of anyone clicking on your site.

A FFA page is a page that is open to anyone. It operates in a very straightforward manner. You submit a single line of text to the page, and when others see it, they click on the link to your page. The concept appears to be quite straightforward, and it would be if it actually accomplished what you desired. Which is to generate traffic from interested buyers rather than a flood of emails from people just like you who are promoting a product. The reality is that for the majority of people, FFA pages have failed to generate the returns on investment necessary for me to recommend FFAs as something you should invest in with high expectations of return.

There are a variety of reasons why this form of advertising has failed to generate much interest among its users. To begin, your advertisement is one line among hundreds or thousands of other one-line advertisements. Additionally, the few people who may view this page are other advertisers who have submitted ads, not shoppers looking for your product.

Another issue with FFA pages is that they are typically designed to be scrollable. As new data is added, older data is advanced off the page and out of view. Prior to the popularity of FFA pages, your line of advertising may have been visible for only a day. That is why the FFA hosts instructed you to regularly update your information on the FFA page. Today, with the proliferation of FFA pages, your submission may be scrolled out in as little as a half hour. This means that you will need to submit your information repeatedly throughout the day. However, you still have the initial issue to resolve. Individuals who visit FFA pages do so to sell, not to buy.

A third issue with FFA pages is that search engines frequently ban or ignore sites that advertise on them. Search engines view FFA pages as a collection of irrelevant links, and when a search engine becomes aware of an FFA page, it avoids it whenever possible. The goal of search engines is to find information/links that are highly regarded as beneficial by other users to pass on to their current users, and FFA pages generate links without producing the high-quality content that search engines seek. As a result, rather than crediting you for the link, search engines penalise URLs that originate from known FFA sites.

As you can see, those who manage FFA pages are slightly ahead of the game compared to those who submit FFA pages. On an FFA page, the first thing you’re prompted to do is register your email address. This way, the user has access to your information and can promote his products to you at his discretion. Thus, the primary beneficiaries of FFA pages are those who host the pages.

Therefore, are FFA pages a waste of time? Perhaps they are, perhaps they are not. If you visit as an advertiser, your visit may be a complete waste of time. However, if you go there as the FFA site’s host, you may have struck gold. When FFA members sign up to post information on your FFA site, you will inform them that they must also agree to receive emails from you. This is your opportunity to promote, and this is probably the best way to utilize FFA pages and sites.

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