5 Steps for B2B success: Step 3 – Uncover Product and Customer Insights with Analytics

In this third of a 5-part series on B2B ecommerce success strategies, Kristina Harrington, president and chief operating officer of GenAlpha Technologies, tells why and how using analytics makes a B2B ecommerce site more useful to buyers and profitable for sellers. B2B companies can improve online customer experience and sales by using web analytics to better understand customers.

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