What SMEs can learn about branding and culture from this PR misfire
What’s consistent across all PR disasters is a blindness to the culture that our brand is lobbing communications pebbles into.
Day: August 22, 2022
Why 10-year old LBB had to sell to 10-year old Nykaa
Little Black Book (LBB) aced content-led brand discovery but failed to crack e-commerce. Then came Nykaa’s lifeline